Odds are that you've heard the exciting news by now. ColourPop is launching No Filter Concealers, which is a first for the brand. With launch day right around the corner, you're probably wondering which No Filter Concealer shade is right for you. Well, lucky for you, the brand is here to help. They swatched all 15 products and are giving some advice on how to pick your perfect shade. Here's everything you need to know before launch day.
This is a major moment for ColourPop. They're moving away from their highlighter and pressed powder comfort zone to tackle a major makeup staple — concealer. According to the YouTube video, the No Filter Concealer is two years in the making. They've gone through 15 different applicators to find the right one and have been testing the product on influencers that would come for shoots and the general public. Bottom line: a lot of time and effort has gone into these concealers.
Now they're finally ready to be released. According to the video, there will be 15 shades ranging from Fair 5 to Rich 75. The ColourPop Girls explain that to get a full face look from the concealers you should find you perfect shade and then use a shade lighter for brightening and a shade darker for contour. As far as finding your base shade, their YouTube swatch video will help.
As if that isn't already enough, there will also be a quiz on the site on launch day to help you find your perfect shade. Fingers crossed that these don't sell out before you get your results. Heck, for $6 each (!!!), you might as well just buy a few and test them out for yourself.
The No Filter Concealer will be available on July 27 at 1 pm ET on the ColourPop website. If this launch is anything like their previous ones, these products will go fast. There's more than just concealers up for grabs too. The Yes, Please Palette will be restocked and their first brush set will be available as well.
Set your alarms and get our wallets ready, because this is one launch that you won't want to miss. ColourPop has been on a roll lately with their launches, but this could be the most exciting one yet.