Shiseido's New 'WASO' Skincare Collection Is Inspired By Food & Still Ridiculously Chic
It's commonly accepted knowledge that what you eat affects your skin — what you put into your body can manifest outwardly. That said, Shiseido's new WASO Skincare Collection is inspired by food — specifically by Washoku, which is traditional Japanese cuisine. Mmm! Delish, right? Many skincare products and brands take inspo from food, like the entire Yes To brand or the bakery-inspired scents that fill the shelves and the air at Bath & Body Works.
So it's not an entirely novel idea. But how do these eats inspire this particular skincare range? Oh, it's a beautiful thing.
The products are ridiculously chic and don't look like you mixed them up with a blender from items stocked in your fridge or your kitchen! The execution is much more elegant.
According to the press materials received by Bustle, the WASO suite of skincare products was designed to address the specific needs of millennials, including but not limited to dry or oily skin and visible pores. The collection's ingredients rely on the whole plant cells of Japanese food and botanicals and promote healthy skin.
Here's the basic breakdown of the collection, which is comes in minimalist packaging and feature all sorts of skin-loving items. If you want to splurge on some new skincare treats, you'd be doing yourself a favor by starting with this collection.
The Quick Gentle Cleanser is a honey-gel that foams without water, removing dirt, makeup and more.
The Soft+Cushy Polisher is an exfoliator that cleans pores and reduces blemishes, all the while formulated with soybean curd.
Fresh Jelly Lotion is a gel-to-liquid lotion that plumps and hydrates skin. It's food ingredient is the white jelly mushroom.
Mega-Hydrating Cream softens, hydrates, and plumps for 24 hours, so it goes the distance while reducing the look of pores. It is created with carrot. Because #veggies really and truly are good for you in more ways than one.
The Color-Smart Day Moisturizer Broad Spectrum SPF 30 brightens and adapts to your skin tone. It is also formulated with carrot.
Color-Smart Day Moisturizer Oil-Free Broad Spectrum SPF 30 brightens and mattifies skin with a tone-adapting tint. The loquat leaf balances out the oil.
Lastly, the Quick Matte Moisturizer Oil-Free smooths, mattifies, and quenches dry skin for a full 24-hours. Loquat leaf is its foodie ingredient.
What a yummy collection, but in a totally different way than sweet, bakery-inspired skin treats.