On Feb. 22, personal styling service Stitch Fix announced the launch of Stitch Fix Plus, an expansion of the original Stitch Fix service which will offer clothing in sizes up to 24W.
Stitch Fix Plus is the second Stitch Fix expansion in six months, hot on the heels of Stitch Fix Men, which launched in September 2016. Stitch Fix Plus will offer clothes from more than 90 brands, including Junarose, City Chic, and Kiyonna, and will also be offering its own exclusive brands, such as Market & Spruce, Pixley, and 41Hawthorn.
In a press release, the company said Stitch Fix Plus style boxes will include sizes 14W to 24W and 1X to 3X, "in addition to existing women's sizes of 0-16, XS-XXL, maternity, petite and multiple lengths of pants and denim to accommodate varying heights."
"It has been a long-standing goal for Stitch Fix to expand our offerings into plus sizes as we want every woman to experience the personalized and effortless style that Stitch Fix offers," Blake Schofield, the director of buying for Stitch Fix Plus, tells Bustle.
Schofield says Stitch Fix spent the past year researching why plus size women often struggle to find clothes in today's market. The company also brought in three plus size style bloggers, who formed the Curvy Style Council, for real-time feedback: Allison Teng, Kristine Thompson and Alexandra Thomas.
"These women helped us to understand current challenges within the product selection and fit for the plus customer and they also provided feedback on what products and trends they would like to see offered in our assortment," Schofield says. "The Curvy Style Council partnered with our marketing and buying teams, visiting our office on several occasions [...] as the team built the business strategy and assortment."
Stitch Fix also trained 200 of its stylists in the art of plus size styling, ensuring that the plus-friendly feel which began with the Curvy Style Council extended through the brand's entire customer service platform.
"Our goal is to ensure that our stylists fully understand the needs of our plus clients and can select the best product for their clients to make them look and feel their best, with a product selection that offers both style and great fit," Schofield explains. "So, in order to change the way women find the product that they love and ensure that they have a great experience with Stitch Fix, we trained 200 passionate stylists that will be focused on serving our plus clients."
She adds, "They were trained on customer pain points, product development and fit specifically for the plus client."
Stitch Fix Plus will begin styling clients on Feb. 27; interested folks can sign up for the waitlist on Stitch Fix's website.
Schofield says Stitch Fix is open to offering sizes larger than 24W in the future, based on client demand, and that at the moment, "we do not have any immediate plans to expand into men's plus size."
More than 75,000 women have so far signed up for the Stitch Fix Plus waitlist, which proves that accessible, personal plus size styling isn't easily available — and Stitch Fix, along with companies like Dia&Co, is helping to fill that gap.