When Benefit's Hoola bronzer hit the scene two aeons ago, the contour-and-glow genre was just getting started. The believably natural-looking bronzer's stayed on standby level ever since — but while the "don't mess with perfection" mantra rings true, there's nothing in the sayings book about turning perfection into different, more portable forms. Nonetheless, the brand's done just that. Benefit posted swatches of the Hoola Cream-to-Powder Quickie Contour Stick, and while we're on the topic of hoops, it's a slam dunk.
Makeup in stick form: not new. Everything's a stick these days, from eyeshadow to foundation to, yup, bronzer. Still, flipping the script from bronzing powder to contour stick makes the most of Hoola's bestselling hue — available now at Ulta for $28 and everywhere else Apr. 7, the Quickie Contour Stick maintains the color you know and love, but spins it into a new and fresh formula. Benefit opted for a matte, soft cream-to-powder consistency that applies in a pigmented swipe (ideal for precision) (and not bothering with brushes). It's not dissimilar to Dior's Diorblush Light & Contour, or M.A.C.'s Studio QuikTrik Stick, but for diehards of the believable "day and a half in the sun" color, it's a must-have.
The Quickie Contour Stick is one of the Hoola family's two fresh additions, accompanied by the new Hoola Lite. Counting the original Hoola, the Dew The Hoola liquid and the Hoola Bronzing & Contouring Brush, that's a full-fledged troop.
A modern take on a cult classic, the Hoola Lite gives options, never a bad thing (and holds up in the court of we're not all the same color).
As of now, the Quickie Contour Stick is only available in the classic color, but based on Benefit's broadening, hopefully we'll see more shades soon.
Images: Courtesy of Brand