Kylie Cosmetics Is Launching Concealers & The Shade Range Is Actually Super Inclusive
Finally! Kylie Cosmetics is always expanding its repertoire of products, going beyond its hero Lip Kits with glosses, blushes, highlighters, eyeshadow palettes, and the new, $17 bullet lipsticks, which are part of the Silver Series. The second Silver Series surprise is Kylie Cosmetics Skin Concealers. These tints arrive via the brand's website, which is its main sales platform, on Wednesday, Dec. 13. Swatches of the Skin Concealers demonstrate that the brand is striving towards diversity and inclusivity, since the product is offered in 30 shades — from fair to medium to deep to dark tones.
Here's everything else we know about Kylie Cosmetics' foray into the concealer realm. These delish details will have you lining up to purchase a tube.
The Skin Concealers offer medium coverage that's buildable yet lightweight. They are designed to spot correct blemishes, to lighten dark circles, and to cover imperfections. They are also engineered to work with all skin types.
The Skin Concealers can be worn on their own, as they offer a natural, dewy glow. On the flip, they can be paired with a setting powder if it's a matte finish you seek. The coverage also offers a skin-line finish. Translation: It will blend into skin and leave no lines of demarcation.
The price is TBD as of press time.
Ta-da! Introducing Kylie Cosmetics' Skin Concealers.
These tubes and swatches are the tip of the iceberg in terms of the vast skin tones that are represented and considered by this product.
If your dilemma is a tough-to-match skin tone, chances are, you will find something that is absolutely right for you amongst these tubes.
Here's the first look at the swatches. Some users commented that there appeared to be too many pink or cool undertones.
But this clip only featured 11 of the 30 shades.
As more swatch photos were posted, fans were able to see the depth and dimension of tone.
The brand is paying attention to what the market wants and that's more shades to cater to all women's needs.
This inclusive collection could be Kylie Cosmetics' most important launch to date.
Are you seeing a shade that suits you yet?! The subtle difference among hues is most detectable in the swatches.
Users are certainly chattering and exchanging info in the comments of the Insta posts.
What's also unique about this launch is that you may need to take a few minutes to peruse the shade range while shopping in order to determine which works best for your skin.
The fact that it's called "Skin Concealer" suggests that the product will mimic your actual skin upon proper buffing and blending.
Kylie Jenner and co. also employed models from all different backgrounds and skin tones for the campaign in a display of inclusivity and to show the range and versatility of the Skin Concealers.
Kylie-o-philes are expressing their excitement about the new product.
Perhaps foundation will be the next Silver Series surprise?
The Twitterverse is abuzz about Skin Concealers, because of course it is.
This user expressed a legit concern.
Perhaps the brand will amend its return policy now, since shade matching concealers might take more than one try.
This is a great suggestion, as well. Maybe Kylie Cosmetics will implement samples to preview and test drive the shades. But we won't know until they drop or until she tells us otherwise.
Twitter reactions are always mixed and some viewed the product as a crib from Fenty Beauty. However, this user was stoked to find her shade in the bunch.
This user's meme expressed the feels many are experiencing regarding the Skin Concealer.
Go ahead and make a reminder in your iPhone calendar so you can shop the collection next week.