Target & Glow Recipe Are Expanding The Retailer's K-Beauty Offerings
Your skin will soon thank you for being being a Target loyalist. That's because Target is expanding its K-beauty offerings with its new Glow Studio for Target Collection. It's an extensive and epic assortment of additional products, curated by the experts of Glow Recipe.
Exclusive, four-step routine kits are the hero products of this product expansion. That's because these kits both introduce and simplify the usual 10-step K-Beauty skincare system. While a K-beauty enthusiast once told me that the K-beauty faithfuls don't view an intense and detailed skincare regimen as a chore, the Glow Studio kits will help ease noobs into the process by making it a more user-friendly and less intimidating experience.
Additional Target K-beauty exclusives include the Whamisa by Glow Recipe line, which feature green and chai tea-infused skincare products. Green tea is revered for its hydration properties, while chai can plump and energize skin.
Popular K-beauty brands Make P:rem and LJH will now be sold at Target, too.
Glow Studio for Target will be shoppable both in stores and online as of Sunday, Sept. 10.
Prices start at $5 and go up to $38, so it truly is a wide range for all skin types and budgets.
This K-beauty extension truly allows Target diehards to enjoy premium skincare brands.
Glow Recipe co-founders Sarah Lee and Christine Chang said in a press release that their goal is to "bring K-Beauty to consumers in an accessible manner... We believe that discovering and buying K-Beauty should be easy and enjoyable and via this special partnership, it can be!"
Lee also explained that the four-step kits are building blocks of the K-beauty ritual.
"Each K-beauty trial kit is equipped with the absolute essentials of a well-rounded skincare routine," she said in the release. "We set the kits up this way to make sure anyone who's picking one up — regardless of their familiarity with K-beauty — will instantly have all the bases covered. From there, it will be up to them what they add or don't add."
Chang also noted how Korean beauty routines are more focused on prevention, rather than treatment, of skin issues.
For Koreans, skincare is considered a vital form of self-care, and hydrated, nourished skin remains a priority in Korean culture. That's something we can all apply to our daily lives, especially from Korean-based brands.