Target's New $5 Wine Brand Is Straight Out Of Every Millennial's Dreams

by Kaitlyn Wylde

The wine gods have heard our prayers and a deal has been made: Beginning this fall, Target will begin selling $5 wine, California Roots. I mean, despite the fact that most of us will still probably leave the store with over $100 of unforeseen debt, at least only $5 of it will be from wine — and that's money well spent.

I'm not sure what it is about Target — maybe it's the bright lights and windowless walls, maybe it's the neat displays and mellow music, but something about that place makes you walk in to buy a pair of socks and leave with a receipt so long you have to fold a few times just to fit it into your wallet. And most of the time, you forget to even get the socks because you were so distracted by the hair accessories and the bags and the funny t-shirts and the E.l.f. make up and the giant box of Goldfish. By the time you get to the car, you're all, what did I come here for?"

That said, I have a feeling that when we all go to Target to get our $5 wines, we're going to leave with them. Officially starting Sept. 3, Target will be exclusively selling five different California Roots wines including: a Chardonnay, a Pinot Grigio, a Moscato, a Cabernet Sauvignon, and a red blend. While I'm not very good at math, I'm good at adding up wine costs, and the bottom line here is that you can get five bottles of wine at Target for the price of one bottle of wine at liquor store — a deal that I can most certainly get behind. The wines were made to be accessible and appealing to people exactly like us — people who love wine but hate the high prices. And lucky for us we've got a long Labor Day weekend to give these new wines a spin. Here's what we have to look forward to according to Target's descriptions of the wines:



It's bright, it's fruity, it's perfect for cheese and fresh bread pairings. If you're hosting, this is a great welcome wine to serve with a complex cheeseboard.

Pinot Grigio


It's sweet, citrus-y, it's great with green salads and fresh fish, this is a great wine to bring out for the first course.



This wine has a low-key sweetness. Think melons, think subtle aromas, pair with berries. Serve this with an early evening snack or with a light and fresh dessert.

Cabernet Sauvignon


This dark, oaky flavor has hints of cherries and pairs perfectly with a juicy steak. This wine is best served with the main course — it will help balance out smokey intense flavors.

Red Blend


This smooth mix has both berry and cherry notes. It pairs well with a heavier mushroom salad and grilled or roasted veggies. It's the perfect house table wine for any season.