If you're all about the "I Don't Wanna Live Forever" singer, then Wednesday is your birthday come early, because Taylor Swift is reportedly launching her own music site. TMZ, who first reported the news, stated that "she's looking to launch a line of music products, including guitars, guitar picks, guitar straps and drumsticks." While sources for Swift have reputed the original report, which claimed that she was launching a music streaming site to compete with Spotify, Entertainment Weekly has reported that Swift has filed trademarks to launch a digital music hub of some kind. It's been reported Swift's lawyers allegedly trademarked the name "Swifties" for the site, and it sounds as if it's going to be in the spirit of everything Swift does — i.e. for both herself and the fans. Bustle has reached out to Swift's reps for comment on the details of the site, but did not receive an immediate response.
It's been reported that the documents involved in the trademark procedure state that she's also looking to use the company to provide educational events for "Swifties" (keep up, that's Swift fans, rather than multiple companies under the same name) like "classes, conferences, coaching, lectures, educational meetings, camps, retreats, seminars, (and) educational summits." And, so fa,r it sounds pretty empowering.
Given Swift's healthy preoccupation with the business side of the music industry she seems like the ideal person to act as a figurehead for a new music service. It could even give hope to musicians; after all, given how public Swift has been about her demands for fair pay, it hardly seems likely that she would run a site that wouldn't compensate musicians fairly.
Swift has always tried to be as in control as possible of her career and this is just taking it to the next level. Let's applaud her initiative.