There's a reason why you see cream blush on every makeup table backstage during fashion week and behind-the-scenes at photo shoots. Its balm-like texture creates a more natural finish on cheekbones, imparting both color and a dewy sheen that gives the illusion of glowy skin every time — plus, it gets bonus points for being wearable on lips and eyes, too. The best cream blushes should easily blend into your skin, meaning you shouldn't ever feel like you're pulling at your face to diffuse the color.
To get the best wear out of your cream blush, moisturize your skin and apply your foundation first (I find that liquid foundation or BB cream works better than a powder formula when using cream blush).
Undoubtedly, the easiest (and most fun) way to apply cream blush is with your fingers, as the warmth from your fingertips softens the blush for smoother blending. It also gives you more control over how much color ends up on your face, and it's more convenient when you're on the go. But, if you prefer not to get your hands messy, opt for a synthetic stippling brush instead.
No matter which method of application you choose, start by applying the cream blush on the apples of your cheeks and work it upwards and outwards (almost in a C shape). And always start with less blush than you think you need so you don't have to spend extra time blending and buffing away excess color. Oily skin types can set their cream blush with a powder or makeup setting spray to ensure it doesn't budge, but otherwise, it's completely fuss-free.