Thanks to their ability to enhance your brows' shape and color, brow gel is, for many, one of the most (literally) defining makeup products a person could own. The best part is, you don't have to spend a ton on a great brow gel: Frankly, drugstore brow gels work just as well as their more expensive counterparts. But some are better than others, and all of the best drugstore brow gels, rounded up ahead, have fluffy spoolie wands, come in a range of shades, and best of all, cost less than $15.
Before you get to shopping, Bustle spoke with Rudy Miles, a celebrity makeup artist and aesthetician, to get his brow gel tips. Miles says to "Choose a shade lighter than your actual brows, and choose the brow gel color that most closely matches the natural base color of your hair or your lowlights. These two considerations will make sure the brow gel color is natural looking and not too harsh against your skin tone."
For proper application, first remove any excess product from the spoolie, then apply the gel in the areas where your brows are the most sparse or lightly colored. "Afterwards, brush the existing product throughout the brow with a brow brush or your finger," Miles adds. If you're a fan of using a brow pencil to create definition, Miles says to use a clear brow gel afterwards to add dimension and lock in shape.
Now that you're armed with those key application tips, scroll on to shop the best brow gels under $15.
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