The 5 Best Japanese Mascaras


Before Amazon came along, unless you traveled to Japan, it was nearly impossible to get your hands on most Japanese beauty products (unless you're counting the excellent, but oh-so pricey offerings from mainstream brands like Shiseido and SK-II). The country's local pharmacies are brimming with game-changing beauty products, and today, you can find many of the best ones right on Amazon. Like Heroine Make, for example, which many consider to be the best Japanese mascara out there (if not the best mascara altogether on the entire beauty market). In fact, Heroine Make might be partly responsible for the J-beauty craze that's happening right now. Whether you've already heard about this cult-favorite beauty buy or you're interested in trying out another great Japanese mascara, this handy guide breaks down the top tubes worth trying, ahead.

And if you're interested in more J-beauty discoveries, be sure to check out these roundups of trending Japanese beauty products and the best Japanese sunscreens, too. But first, scroll on for the three best Japanese mascaras you can buy on Amazon — whether you're looking for a tubing mascara that washes off easily, a super-waterproof formula you can swim in, or a volumizing mascara that'll give you thicker-looking lashes.