The Benefit Concealers Have Been Repackaged But They're Still The Same Formulas You Know & Love
Benefit Cosmetics' beloved and timeless Boi-ing Concealer has been around for quite some time, and now it's getting a major makeover, along with the brand's other concealers. The longstanding products have been part of the brand's range for decades, so why fix something that isn't broken? That's why Benefit's Concealers have been repackaged to give them a little upgrade, but they're still the the same formulas you know and love.
As part of the revamp, there's also a brand-new concealer joining the Boi-ing collection. The now 4-piece line aims to take care of all your skin coverage needs, and if you're not familiar with it, I suggest you take notes. Benefit has recently added the Boi-ing Airbrush Concealer, a new soft-focus, lightweight formula that basically acts as your real-life Photoshop. The medium coverage consistency is heavy enough to conceal unevenness and fine lines, yet airy enough to not feel cake-y on the skin while lasting up to 10 hours. Plus, it's waterproof. The rest of the items that were part of the OG collection are all getting new packaging and new names.
There's the Boi-ing Industrial Strength Concealer, formerly called Original Boi-ing, a heavy-duty concealer targeted dark under-eye circles, overall blemishes, and discoloration. If brightening is more your thing, try the Boi-ing Brightening Concealer, previously Erase Paste, which is a color-correcting formula with brightening melon undertones. Is sheer coverage is what you're after? You'll love the Boi-ing Hydrating Concealer, which used to be know as Fake Up. It's packed with vitamin E and apple seed extract to deliver serious hydration to dry, tired skin.
The full collection, in all its glory.
Only $20 for this retouching magic?! Not bad at all
The best part is, all of the concealers in the collection are only $20.
You can never have too much concealer.
The stick design makes this one easily portable.
The complete Boi-ing collection is currently available on BenefitCosmetics.com.