5 Online Retailers That Will Become Your One-Stop Shops For Sustainable Beauty

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We are all becoming increasingly aware of the impact our choices have on the world. From opting to go vegetarian or vegan to avoiding plastic packaging, there are plenty of steps to take if you want to make your lifestyle more sustainable. And shopping for clean, natural, environmentally friendly beauty products has now never been easier, especially as there are a number of brilliant websites that exclusively stock these types of products. Here's the best online retailers for sustainable beauty products.

Despite having choices, there still is a way to go in terms of finding a "one-stop shop" for sustainable beauty and sustainable beauty alone. While there are sites dedicated to helping you shop only for sustainable fashion (such as Project CeCe), there isn't yet a mass retailer that offers the same for beauty. It can be hard to incorporate everything you need from sustainable beauty into one website. Products need to be clean and natural, packaging needs to be sustainable and environmentally friendly, and plastic needs to be kept at a minimum. With a rise in brands catering to these needs, there is a definite gap in the market for a 'Cult Beauty' or 'Space NK' sustainable beauty equivalent.

However, there are options, four of which I have written about below, and are worth checking out ASAP.

Leandro Crespi/Stocksy

Citrine Natural Beauty Bar

Despite being an American site, Citrine Natural Beauty Bar does offer international shipping. It will cost you, but if you're committed to sustainable beauty shopping, this could be an option (though it's important to factor in the environmental impact of shipping the products, of course). The retailer carries all natural and clean beauty brands, including (but not limited to) skincare favourite Tata Harper, makeup the likes of RMS and Ilia, and supplement expert The Beauty Chef. The site started out as a store in Phoenix, Arizona, and it still stands today. If you're ever over that way in the U.S., it's definitely worth checking out!

Wearth London

Wearth London cleverly allows you to filter your beauty searches by values, including everything from "biodegradable," to "plastic free," "sustainable materials," and "natural ingredients." You won't find many en-masse recognisable brands here, but that's the genius of the site; everything is made by independent UK eco brands, making it a small gem on the web. Wearth spans across skincare, makeup, bath and body, haircare, dental care, and wellbeing, meaning it's a pretty comprehensive one-stop shop for all things eco. It also sells jewellery, homewares, and furniture, so be sure to check those out while on the site, too.

Ethical Superstore

Ethical Superstore aims to make it super easy to make all purchases in your life a little cleaner and greener. Stocking everything from fashion to cleaning products, it's a great place to start if you want to live a more sustainable lifestyle. As for its beauty section, you'll recognise some of their brands including New Zealand's Antipodes, as well as Avalon Organics, Burts Bees, Tan Organic, and The Soap Co. As well as these, there are smaller, lesser-known brands you'll enjoy getting to know.

Content Beauty & Wellbeing

Referring to its boutique organic skincare store, Content regards itself as "London’s leading organic and natural apothecary." If you don't live in London, it's just as easy to shop their wide range of natural beauty products online, too. They stock skincare and makeup brands including RMS Beauty, Ilia Beauty, Vapour, MV Skincare, Pai, Rahua, and Hurraw Balms. Their "plastic free" section on their website is particularly handy, and will help you to make much more sustainable choices going forward.


You will probably have heard a fair bit about Goop before, mainly because it was launched and is owned by none other than Gwyneth Paltrow. The lifestyle website also boasts a store, which is dedicated to natural beauty. It stocks brands such as The Organic Pharmacy, Juice Beauty, and Tata Harper, as well as Goop's own namesake brand. Despite being a U.S. site, it cater to a UK market, and there's even a bricks and mortar store in London's Notting Hill if you want to check it out IRL.

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