If you grew up playing Mario on Nintendo, then you're going to love this new collaboration from Bloomingdale's. The old school game isn't just for Saturday nights in anymore — you can translate those black and white flag checkers and pixelated hearts and mushrooms into grownup fashion. There is now a Bloomingdale's x Nintendo collaboration called "Let’s Play," and it's as chic and nostalgic as you're hoping it is.
Meant to make you want to "play with fashion," the pieces are going to feature subtle nods to the iconic multi-player game. “With the 90’s nostalgia happening in fashion and pop-culture, Nintendo is the perfect partner to take over the Bloomingdale’s spring campaign,” said Kevin Harter, Bloomingdale’s Group Vice President, Integrated Marketing. Different designers across different departments are going to take part in the campaign, bringing us men's wear, women's wear, and even lifestyle pieces. There's something for everyone.
For example, fans can rep their favorite characters with Marc Jacobs bags featuring Mario's colors and checkered shoulder straps, or rock white Kenneth Cole sneakers with pixelated hearts decorating their sides. For those who want to show their Nintendo love through lifestyle pieces, there are S’well water bottles with classic Super Mario characters, to phone cases with the words "Game Over" emblazoned across them. It's going to be a fun collection, but the store is taking it further than just a few exclusive pieces. Bloomingdale's spring catalogs will have backdrops of pixelated mushrooms, gold coins and super stars, gamers can pose with supersize elements from the game while shopping in the store, and there will be "Let’s Play" pop-up shops with gaming stations and Nintendo-inspired collections.
The campaign launches on Mar. 10, so there isn't that much longer to wait. To give you an idea what to expect, below are some of the best picks.