The Ordinary Is Launching Brand New Products Very Soon

by Kali Borovic

If you're not familiar with The Ordinary yet, you'll want to be very soon. The skincare brand started in 2016 and has quickly gained a cult following — and 25,000 person wait-list — for their affordable and high-powered products. They're not stopping anytime soon, either. According to their social media announcement, The Ordinary is launching two new Vitamin C serums to join their line of (currently sold-out) favorites. Here's everything we know about the items, so you don't miss a thing.

I think it's safe to say that The Ordinary is anything but. Especially with this latest launch. According to their Instagram, two new Vitamin C serumsVitamin C 30% Suspension in Silicone (C30) and 100% L-Ascorbic Acid Powder (C100) — are coming in July. You might wondering why the brand is coming out with two new Vitamin C serums when they already have a whole arsenal of products with the ingredient in them. Well, it's because they're listening to their customers.

"Why are we introducing even more Vitamin C products? Because you told us what you liked and what you didn’t like," the Instagram announcement caption reads. "Vitamin C is a very simple compound that is very complicated to work with and no single Vitamin C formula can suit everyone. It’s really important to us that we offer a solution for everyone to incorporate this amazing and affordable ingredient in their routine."

As if all of that wasn't already enough, these serums will be less than $7 each, according to Allure. But just because they're affordable doesn't mean that they weren't completely thought out. According to the Instagram post, both serums "are suspensions (since LAA is only soluble in water but it’s unstable in water) which means you must use tiny amounts per application to avoid balling up and product waste." While there are already lower percentages of Vitamin C serums available through The Ordinary, these are higher, so they can be mixed with other products to work with more skin types.

Unfortunately, the brand didn't say exactly when the product will be out. I'm guessing that's to make sure there's a 20,000 person-long waitlist, like there was with their foundations. Until then, you can silently stalk their Instagam page, which is likely where they'll make the announcement. The brand is also launching a product called ABNOMALY. It's unclear exactly what the pink goo is, but something tells me it'll be another best-seller.

Bottom line: there's a lot to be excited about when it comes to skincare in the month of July. I'd head to The Ordinary's website and do some research, so you know exactly what you need when it comes time for the big launch.