Face Masks Are Going To Be Huge In 2017

by Augusta Statz
Anna Webber/Getty Images Entertainment/Getty Images

As 2016 came to a close, it became clear that people have been paying more and more attention to what ingredients go into creating their favorite products. The top 2017 skincare trends according to Google included searches for vegan beauty items, detoxifying ingredients, and other categories that prove people are starting to be more mindful of what they're actually putting on their skin.

A study conducted by Think With Google, a trends research team for Google, analyzed what skincare trends were searched for the most between September 2014 to September 2016, according to a report. These results indicated the largest trends, ones that eventually exhausted themselves and ones that are continuing to become popular in 2017.

The team gathered research for the United States, France and Japan, and the top trend along the three countries was face masks. And honestly, I’m not at all surprised. Sheet masks, mud masks and more have become extremely popular and since you can find many in all different categories that have all-natural ingredients and tons of benefits for the skin, I really don’t see their popularity dying down anytime soon. Keep reading to check out the other top skincare searches for the U.S.

1. Face Masks

Courtesy Glossier

Mega Greens Galaxy Pack, $22, Glossier

Folks searching for face masks in the U.S. were most concerned with getting rid of acne and hydrating the skin. This detoxifying, calming face mask with avocado oil and aloe to help moisturize is a great way to help with both of those concerns.

2. Vegan Beauty

Courtesy Anthropologie

French Girl Organics Cleansing Wash, $18, Anthropologie

A major growing trend was vegan beauty products. The most searched term was "vegan soap," but people also hunted for "vegan chapstick," "vegan lotion," and more. French Girl Organics is a great place to find all-natural, vegan products, just in case you were curious!

3. Bath Bombs

Courtesy Lush Cosmetics

Intergalactic Bath Bomb, $8, Lush Cosmetics

With photos of colorful, swirling water flooding your Instagram feed, it's no wonder people took to Google to get in on the action.

4. Charcoal Mask

Courtesy Sephora

Origins Clear Improvement Active Charcoal Mask, $17, Sephora

Charcoal is great for extracting things such as dirt, excess oil and toxins out of the skin, so it could be an important element in your beauty routine, and people are definitely starting to pick up on that in 2017.

5. Peel-Off Mask

Courtesy Ulta Beauty

PUR Blue Agave Energizing Peel-Off Mask, $26, Amazon

Besides the fact that peeling off a face mask is just kind of fun, they can actually have healing benefits, too. “[Peel-off masks] tend to be more vitamin- and plant-based, [with] grapeseed, avocado, some of the other antioxidants,” Lindsey Goodrich, an aesthetician and nurse at Chicago’s Northwestern Memorial Physicians Group told Stylecaster. “Those come in and help to repair and kind of sweep up damage, and help shield from future damage as well.”

6. Epsom Salt Bath

Courtesy Target

Dr. Teal's Epsom Salt Soaking Solution, $8, Amazon

Surprisingly, epsom salt has many benefits from releasing stress to soothing muscle aches and pains. When you add a hint of lavender, soaking in a tub full of this stuff can be a great way to end your day. Less stress is never a bad thing for your skincare, after all!

7. Apple Cider Vinegar Bath

Courtesy Amazon

Organic Raw Apple Cider Vinegar, $11, Amazon

Apple cider vinegar can supposedly help with everything from yeast infections to dandruff, as it works to detoxify the body, according to Livestrong. So, soaking in a bath with one to two cups of this stuff added in couldn't hurt.

8. Korean Skincare

Courtesy Sephora

Dr. Jart Ceramidin Starter Kit, $30, Amazon

A key step in any good skincare routine, but especially one as intensive as a Korean skincare routine, is hydration. "Hydration is the key to flawless, radiant skin. Layering hydrating products helps them better penetrate the skin, making them more effective. You will instantly see the results: plumper, younger-looking skin and a natural glow exuding from within," Korean beauty and lifestyle blogger of, Vicky Lee, told Cosmopolitan.

The set above includes a powerful cream and serum duo to be used morning and night to keep skin moisturized and hydrated.

9. Face Cleansing Brush

Courtesy Amazon

Deep Facial Exfoliator, $21, Amazon

There was a spike in searches for "face brush" seasonally, which probably has something to do with Christmas sales, and the like, because owning a cleansing brush isn't always the cheapest. But, they can have a real impact on your beauty routine. Celebrity facialist Joanna Vargas told Refinery29, "They’re good for circulation, which is poor in a lot of people. I think they're good tools for lymphatic drainage. Most people struggle with puffing or clogging, and the lymphatic system plays a role in your skin being free of breakouts and having a real vibrancy."

What's the biggest trend of all for skincare in 2017? Mindfulness. What you do to treat your skin matters, so make sure you're choosing your ingredients and products wisely and listening to what your complexion really needs.