Everyone loves totes, just not ones with the names of racist dictators on them; and that is precisely what happened with this "My Favorite Color Is Glitter" tote bag that appears to say "Hitler," all because of the font used. Honestly. I can't make this stuff up. The original bag was made by Quotable Life and is sold by BelleChic; and aside from this egregious error, it's pretty darn cute. The quote is catchy and witty, and sure enough, "glitter" is written in, well, glitter. Except... except... it definitely looks like "Hitler," and that just makes my soul hurt.
Of course, the people of Twitter chimed in with all sorts of opinions, as the people of Twitter so enjoy doing. Surprisingly (to me, anyway), many people jumped to BelleChic’s defense, arguing that it definitely does not look like “Hitler,” and it’s clearly two Ts and not “tl,” so if anything, it looks like “Hitter.” Which is still not “glitter,” I’d like to point out.
I don’t mean to hate on the bag. I do find it pretty adorbs. I’m simultaneously wondering, though, how many people saw this before it went into production, and not one — not a single one — said, “Damn, does anyone else think that looks like Hitler?”
Judge for yourself. Here’s the original.
Typography matters. Is my favorite color Hitler? No, it's glitter. pic.twitter.com/QaabALIRau— Zen (@ZenInHouston) July 24, 2017
Take it away, Twitter.
Um how does something like that happen anyway? Even autocorrect won't swap Hitler for glitter...— Stephanie Swann (@SwannDives) July 25, 2017
Even with the gl merged, it says "hitter" not Hitler....— Lucky Starz (@duopageant) July 25, 2017
It was free advertisement at least. A mistake with profit. pic.twitter.com/tIw3eFpFzk— Dexios S. Divine (@DexiosDivine) July 25, 2017
I see the word glitter— Lucas #21 YNWA (@TroyMaxcy) July 25, 2017
Once you see it you can't unsee it— Fly Dizzee D (@starboy_dizzee) July 25, 2017
Nein.— alex (@alexgumbrell) July 25, 2017
Mistakes happen; and wanting to make things right, Matt Mollen, Chief Marketing Officer for BelleChic, has confirmed that the original bag was removed from the site and replaced with a new design. "While I realize that most of the social media buzz and commentary has been tongue-in cheek, the type of abhorrent sentiment conveyed as part of the misinterpretation absolutely does not align with our company values, nor is it something we would ever want to encourage or support," he says to Allure. He also pointed out that the original bag was listed on their website for over a year, and nobody ever said anything negative about it.
Where have we been?!
Anywho, here's the new version.
We are beyond embarrassed about the design of our GLITTER tote bag 🙈 ✨. We replaced it with a new design. Hope you like this one better! pic.twitter.com/1ZXGAOcnGj— BelleChic (@bellechicdeals) July 24, 2017
Still cute, and two thumbs up for the new font. Of course, Twitter still had its opinions.
Liked other one better— no (@UsernameTqken) July 24, 2017
Do you still have any of the old ones with discount? Actually I'll pay double for the lulz— 🖇 Poe's Flaws🐵🔧 (@Finkelmeister) July 25, 2017
wait do you still have the old ones for sale?— $uho 💛 (@TiffanyHuynh03) July 25, 2017
Cool but gliiter isnt a color anyway— The 4 horsemen (@The4HorseMenn) July 24, 2017
Oh well. You can't please 'em all.