Prepare to feast your eyes on the dreamiest natural hair tutorial ever. Hair flips and detangling never looked better, thanks to Gio, a men's lifestyle and hair vlogger. The curly-headed dreamboat behind the Gio's Wave YouTube channel amassed over 40,000 subscribers after the NaturalHairDreams Instagram account posted a clip of his quick and easy wash-and-go routine.
The video now has over 350,000 views, an impressive figure for good reason. When his manbun unravels and reveals long, Rapunzel-like tresses bursting with curls of pure perfection, it's nearly impossible to look away. But it's how Gio quickly tames and styles his mane that really makes him a social media sensation.
After washing his hair with Tresemmé's Flawless Curls Shampoo and Conditioner duo, he uses a Conair Brush, instead of the typical wide-tooth comb, to detangle his locks. Shea Moisture's Coconut & Hibiscus Curl & Style Milk is his next weapon of choice, distributing a quarter-sized amount from roots to ends, per each side of his head. Make note of his suave dance moves as he does so! He finishes the routine off with just enough Shea Moisture Curling Gel Soufflé to hold his curls, before letting his hair air-dry. Returning after four hours, Gio's final hair look is goals AF.
Tresemmé's Flawless Curls Shampoo & Conditioner, $4, Walmart; Shea Moisture Curl and Style Milk, $11, Ulta; Shea Moisture Curling Gel Soufflé, $13, Ulta
In less than 10 minutes, this curl whisperer will slay your very existence. He's got hair crush written all over him. So what's his cardinal rule for natural hair care?
"Simplicity! Simplicity! Simplicity!" Gio tells Bustle. "I think men and women believe it's okay to use a ton of products in their hair because a bottle says 'organic' on the label. Too much of anything is not good for you. I'm a firm believer of using 2-3 products max."
The aspiring model was inspired to start his YouTube channel after the modeling industry constantly drew attention to his hair. To breakdown the stereotypes he encountered as a male with extremely long locks, he decided to use a digital platform to speak to a large audience. His channel has since become a haircare destination for naturals that he hopes will help many people, not just men.
"I want to exude a confidence that will hopefully help those that don’t feel as comfortable with themselves, whatever they feel their differences may be," Gio says. "I want to be able to teach those that have similarities who may be struggling with certain hair care and manageability. I want to share styling tips for those in my age group who are still in school or just started their careers to show them that everything is achievable on a budget."
Sharing his hair do's and don'ts and product tips in other videos, Gio details his journey to achieve the flowing mane that could make anyone envious. This curly hair routine spreading like wildfire is the one to watch though. For naturals, it's a major key alert to totally on point wash-and-go hair.
This is one natural hair guru that we can all learn from — and if not, at least we can sit back and admire the gloriousness of his mane.
Images: Gio's Wave/YouTube