How To Enter Too Faced & Wilhelmina's Model Search

Too Faced is about to hit its 20th anniversary, so to celebrate, they've teamed up with Wilhelmina Models to find someone to be the next face of Too Faced. The Too Faced x Wilhelmina model search runs for three weeks starting June 12, and you can win some seriously awesome prizes if you're declared the winner.

If you're interested in entering the contest, it's actually pretty simple to apply. Wilhelmina has an application on its website where you answer a few questions about yourself, explain why you want to be a model, declare your love for Too Faced, and then submit a few natural photos. From there, contestants will face three rounds of judging — 100 people (both women and men) will be selected for the semi-finals, which then will be narrowed down to 10 finalists before the grand prize winner is selected at an in-person event in Orange County, Calif.

The grand prize winner of Too Faced x Wilhelmina's model search will star in Too Faced's 20th birthday campaign, get signed to a one-year modeling contract with Wilhelmina, and receive $25,000 in cash courtesy of Too Faced. Not too shabby.

While the odds of winning are probably pretty low, you might as well apply — you really have nothing to lose. Best case scenario, you get to star in a Too Faced campaign (and get $25,000).

The prize is just too good, so I say go for it.

Head to to enter the Too Faced x Wilhelmina model search.