If You Have Any Doubts About What “Counts” As Blackface, Read This

This Halloween, we're having the same conversation we have pretty much every year. What "counts" as blackface, and can a Halloween costume involve face paint without being offensive? The latest instance of blackface controversy came Monday, when Riverdale actor Lili Reinhart issued an apology after being called out for tweeting a picture that many people identified as blackface.

On Saturday, Reinhart shared a picture of a person painted all black to look like a demon and captioned the tweet, "Found my Halloween costume!! Inspired by the color of my soul." In her statement, Reinhart said she "didn't think it would be interpreted as being racially insensitive" and "did not mean for my tweet to come off that way." As expected, people have come out to both defend and condemn Reinhart in droves. With so many people questioning whether she actually participated in blackface — because, as one viral tweet pointed out, she was not attempting to portray a person of color, and to assume so is to further perpetuate racial stereotyping — it's important to pause and look at what the definition of blackface actually is.

Blackface, literally speaking, is the black face paint that (white) minstrel performers would wear to portray Black people, often in a negative or stereotypical way. The practice dates back to the 19th century, and has super racist roots. White performers would paint their faces jet black and wildly exaggerate the shape of their lips to stereotype Black characters during minstrel shows. These shows remained popular through the 1950s and 1960s, only becoming unpopular as Americans became slightly more open to racial sensitivity. Today, most people aren't dressing up in as overtly racist a way as they did in the 1800s, but every Halloween, celebrities still wear offensive costumes and people still dress up in blackface — or its close cousins, brownface or yellowface — and say they don't realize it can be construed as racist.

It's important to note that, using that definition, not all examples of painting one's face are the same thing as blackface, which Twitter user @Audnyhood, referring to the backlash around Reinhart's original tweet, pointed out — though if there is any doubt about whether or not your costume's use of face paint could be construed as racially insensitive, it's better not to do it. Many people on Twitter voiced their frustration that anyone would interpret a demon costume as blackface in the first place. Still, Reinhart's photo raises important questions: Does it matter if someone is portraying a non-human with their face paint? With the shameful history of blackface, you're probably better off avoiding black face paint, full stop, if that is not your skin color. Ask yourself: why do you need black face paint for your costume in the first place?

Here's the thing: Even if blackface is unintentional, it's not like you'll trip and fall into a vat of black paint. You can be aware of what you're doing, and there are things you can do to avoid your costume being racist or racially insensitive.

Don't Paint Your Face Dark Colors

If you need to paint your face for people to recognize your costume, you may need to re-think your costume. When Jason Aldean painted his face for a Lil Wayne costume and Julianne Hough dressed up as Crazy Eyes from Orange Is The New Black, they may have claimed to be going for "accuracy," but all they managed was racism. Even if you aren't literally dressing up like a minstrel character, your costume is still offensive to people of color.

If You Have To Ask, Err On The Side Of Caution

If you're asking whether a costume is offensive, you probably already have an idea. It's also problematic to ask your friends of color whether you can wear something. You'll likely get a range of opinions, and "my Black/Asian/Latinx friend thinks my costume is fine" isn't much better than excusing racism with "I have minority friends." Think about whether it's worth perpetuating the harmful history of white people painting their faces darker for the sake of humor.

If All Else Fails, Google Is Free –– Really


If you're still not sure whether your costume is inappropriate, there are a number of resources at your disposal. There's no excuse for wearing a racist costume, especially when you can easily get millions of answers on the subject with the click of a button. Remember, one person of color telling you something isn't offensive doesn't mean we'll all be on board, but if you're determined to dress up, do your research. You can avoid blackface, brownface and yellowface this Halloween if you're even a little bit careful.