Facebook's long been at the forefront of developing new trends, and their newest feature seems no different. On Aug. 10, Facebook announced "Facebook Watch," a new streaming platform that will be available on mobile, desktops, and on TV apps, will feature new shows from a variety of creators including network A&E and media brand Billboard, and — in Facebook's words — will act as "a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work."
This is a hugely new move for social media — though Facebook videos and their Live feature have been wildly successful in the past, developing a whole new streaming platform complete with a watchlist and a slate of original programming from creators that follow narrative arcs and themes (much like a series on television) is uncharted territory. But, with everything from A&E's Bae or Bail, which puts couples in Fear Factor-esque situations to see who steps up to protect the other, the new live series from bestselling author Gabby Bernstein, Gabby Live, and even live sports, comedy, and reality show events, Facebook intends on creating a new way of streaming television that is custom built to engage audiences and encourage social interaction. This is the future, guys.
Even better: Accessing Facebook Watch will be super easy, as the icon will live on the sidebar of the social media platform.
Facebook will be rolling out Watch to a limited group of people in the U.S. beginning Aug. 10, and will slowly make the feature available to others in the near future. I, for one, cannot wait.