How To Pick A Kylighter Based On Your Skin Tone

IMHO, one of the most surprising things about Kylie Cosmetics' Kylighters is that they didn't already exist. Kylie Jenner obviously knows trends, and the makeup Insta world is practically built on highlighter. But according to Jenner's most recent Snapchat reveal, all this time was spent perfecting her highlighter formula, which she unveiled in six shades of glorious. Running through the options, Jenner outlined the answers to one of the most pressing questions re:any new product: which Kylighter works best for differents skin tones. Obviously, the options don't disappoint.

Preface: definitely wear whichever shades you want. Jenner herself seconds the "do you" message, captioning her Snapchat recommendations with the addendum "you can really wear whichever shade you want." But if you want some guidelines, Jenner suggests that those on the paler end of the spectrum head for Banana Split, a yellow gold, French Vanilla, icy with a hint of gold, and Cotton Candy Cream, a slightly warmer platinum. Jenner added that she reaches for Salted Caramel, a light bronze, and Strawberry Shortcake, a pink, when she has a tan, and they're her friend Jordan Woods' go-tos as well. Chocolate Cherry, a bronze rose, gleams on darker skin tones.

So much shine, so little time — literally, when it comes to the Kylie Cosmetics website and the mania that ensues. These guys will be going on sale Feb. 28 at 6 p.m. ET, and pricing hasn't dropped yet, so TBD whether it'll be feasible to hoard a few or go with one sure bet.

The first four shades — Banana Split, French Vanilla, Cotton Candy Cream, and Salted Caramel, from left to right above — may look similar, but undertones make such a difference in highlighters that options never go unappreciated.

And while definitely full-wattage, the shades look buildable as well.

As ever, it just depends on the look you're going for.

Between these and the blushes in her Valentine's Day collection, Jenner's breaking into categories slow and steady. Pretty much all that's left for her to conquer is mascara, bronzer, foundation, contour products and the brow genres (although pioneering an entirely new product would be par for the Jenner course). Nothing to do but refresh Snapchat and see.