Madewell is no longer just for your wardrobe. The brand is now coming for your makeup drawers, too. On Oct. 23, Madewell launched Beauty Cabinet, a curation of over 40 beauty products available in select store locations and online. Ranging from practical lip balms and sheet masks to indulgent bath soaks and makeup palettes, the selection is meant to aid you in every step of your beauty routine. To bring you these products, the brand is linking up with companies like Herbivore Botanicals, French Girl, Daughter of the Land, Ursa Major, and Moon River Naturals.
As you would expect, their beauty collection mimics the aesthetic of the minimalist but streamlined clothing you can find in their display windows.
“The way the team and I approached the beauty assortment was similar to how we would any other collection—we wanted it to be simple, practical and effortless," says Madewell Head Designer Joyce Lee. "Our ultimate goal is to offer our customers items that inspire and can be a part of their everyday."
When trying to decide which products to include in the line, the brand decided to study which products people truly obsess over.
“It was important to us that the items we chose could fit seamlessly into our customers’ daily routine, so the first thing I did was turn to my team to learn what products they couldn’t live without," Lee explains.
Once they had their data, the team personally tested out products over a few weeks. The result were a selection of products that truly gets Team Madewell’s stamp of approval. Ahead are some of the most exciting products to shop.
1Madewell x French Girl Lavender Sea Soak
Madewell x French Girl Lavender Sea Soak, $18, madewell.com
Lee is particularly excited about the products created in partnership with French Girl, a luxury skin care line.
"The clean ingredients and incredible scents make them the perfect balance between indulgent and practical," she shares.
Kristeen Griffin-Grimes’s, the creator of French Girl, says her products are inspired by the je ne sais quoi free spirit of French girls everywhere. Madewell customers are treated to exclusive new scents in the body collection, like French white lavender.
2Madewell x French Girl Lumiere Body Oil
Madewell x French Girl Lumiere Body Oil, $36, Madewell
This body moisturizer with sunflower, argan, and coconut oils is perfect for protecting your skin during the cooler weather. Its lavender scent makes it all the more special.
3Herbivore Botanicals Bamboo Charcoal Cleansing Bar Soap
Herbivore Botanicals Bamboo Charcoal Cleansing Bar Soap, $12, Madewell
Perfect for oily or blemish-prone skin, this face and body soap is made with activated charcoal, tea tree essential oil, and bergamot essential oil.
4Herbivore Botanicals Blue Tansy Aha + Bha Resurfacing Clarity Mask
Herbivore Botanicals Blue Tansy Aha + Bha Resurfacing Clarity Mask, $48, Madewell
Meant to get your skin back on balance, this mask has anti-inflammatory blue tansy oil and pore-cleansing willow bark.
5Karuna Brightening Mask
Karuna Brightening Mask, $8, Madewell
Perfect for gently exfoliating, this mask is infused with grapefruit that's meant to energize and start you off on your morning right.
6Daughter Of The Land Balancing Oil
Daughter Of The Land Balancing Oil, $48, Madewell
Your ticket for super-moisturizing this fall, this oil is both soothing and uplifting.
7RMS Beauty Lip2cheek
RMS Beauty Lip2cheek, $36, Madewell
For the lazy beauty lover out there, this moisturizing lip and cheek two-in-one combo is the perfect thing to add to your makeup cabinet.
From pretty bath soaks to salt sprays, this is definitely a collection beauty lovers will be tripping over themselves to try.
