If you're a fan of Kat Von D Beauty's lip products, then get excited. The brand is adding a brand new product to their site. According to Kat Von D's Instagram announcement, Kat Von D Beauty created lip liners. This is not a drill! When can you buy Kat Von D Beauty's Everlasting Lip Liners, you ask? You'll be happy to know that you don't have much longer to wait.
With no warning whatsoever, Kat Von D just dropped a major bomb on the makeup world. She posted a photo on Instagram of 30 (!!!) new Everlasting Lip Liners. Some of the colors are specifically named and created to go with already existing Everlasting Liquid Lipsticks, like Bow 'N Arrow and Lolita, while others are completely new shades, according to the caption.
If you're dying to get your hands on the liner collection, I have some good news. The entire 30-shade collection will be available on April 11 on the Sephora website. The only detail that has been yet to be shared is the price. Kat Von D Beauty's Everlasting Liquid Lipsticks are $20 each, so I'm will to bet that the Everlasting Lip Liners will be around the same price.
According to Kat Von D's Instagram, this isn't your typical lip liner. She even says in the caption that "this formula is gonna change the lip liner world." That's a pretty bold statement. The caption says that the liners will be retractable pens with for easy sharpening and high-pigmentation. The beauty guru also says that they will be 24-hour wear.
The packaging is getting a special touch too. Kat Von D posted a picture of the lip liner box, which has a brand new vegan stamp on it. According to Kat Von D's caption, she created this stamp herself.
"It may not be a big deal to most people," the caption reads. "But to me, the bigger that @katvondbeauty grows, the more we are able to show the rest of the world that creating a successful brand that's#crueltyfree and #vegan is not impossible!"
I don't know about you, but I can't wait to try them out! I'm willing to bet the classics like Lolita and Lolita II are going to go fast. It's a good thing that they posted a photo of all 30 shades, so you can choose which ones you want on launch day.