In order to have a cool sneaker, it seems as though you must have a celebrity's name attached to it. Hence the Kendrick Lamar x Reebok collaboration. Kendrick Lamar has previously collaborated on two different sneakers with Reebok and on Wednesday, Lamar announced a third sneaker collab — the Reebok Classic x Kendrick Lamar Club C — which will be coming out soon.
This new take on one of Reebok's classic sneakers features a black and white acid wash print which, according to Lamar, "represents equality within society and coming together as one,” and the letters "K" and "O" are in red to represent Lamar's nickname "K Dot."
The Kendrick Lamar x Reebok Classic Club C sneaker will hit shelves on Jan. 13, and if they are like any other celebrity sneaker collab, they will probably sell out immediately. But, with this being the third Reebok collaboration under Lamar's belt, you can almost guarantee that he'll continue to create dope sneakers for the foreseeable future, especially because Lamar is very interested in using his sneakers to bring people together.
"Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages," Lamar said in a press release. "This is something I try to do with my music, and now here with the Club C."
Of course if Kendrick Lamar designs them, you know they're going to be cool.
Long live the celebrity sneaker collaboration.
Images: Courtesy of Reebok