When Is Reformation’s Online Sale? Here’s What You Should Be Shopping


What do you get when you mix ethical fashion, dreamy styles, and beautiful materials all together? Reformation's collections, of course. Luckily for shoppers, Reformation's sale is currently going on and it includes a lot of too-good-to-be-true pieces, from dresses to tops to jackets to accessories. No offense to the holidays, but this is the most wonderful time of the year.

More likely than not, you've seen a Reformation piece, either lurking on your Instagram timeline or out at brunch or the beach. You know the aesthetic — carefree, easy, minimal, and feminine. And always on-trend. Think of the word "ethereal," and a Reformation dress will practically pop out of nowhere.

If this is the first time you're hearing of the brand, Reformation is an LA-based clothing company created in 2009. Founder Yael Aflalo focuses on sustainable materials and vintage garments, creating pieces that are all produced by "responsible manufacturing products," according to Reformation's website.

Essentially, when you buy a Reformation piece, you know you're shopping responsibly. And at the same time, their pieces are trendy, classic, and effortless, giving you an item that's both sustainable and cute. What's better than that?

Right now, they're having up to 70 percent off on their website, reformation.com. Below, find some of the best pieces included in their sale.

1. Iris Dress


Iris Dress, $139, thereformation.com

This color is unbelievable.

2. Mid Crop Flare Jean


Mid Crop Flare Jean, $51, thereformation.com

Flares are back and better than ever.

3. Anne Dress


Anne Dress, $214, thereformation.com

A floral beauty.

4. Dianna Two Piece


Dianna Two Piece, $99, thereformation.com

A two piece is all the rage right now.

5. Martina Dress


Martina Dress, $65, thereformation.com

Pineapples – how appropriate for summer!

6. Nova Two Piece


Nova Two Piece, $65, thereformation.com

A perfect hue for fall.

7. Palms Top


Palms Top, $23, thereformation.com

So summer ready.

8. Plush Relaxed Crew Tee


Plush Relaxed Crew Tee, $20, thereformation.com

Millennial pink forever.

9. Candy Skirt


Candy Skirt, $64, thereformation.com

Vintage vibes are always in style.

10. Khala Short


Khala Short, $69, thereformation.com

Perfectly relaxed and casual.

11. West Dress


West Dress, $139, thereformation.com

And these shoes? Perfection.

12. Dozer Dress


Dozer Dress, $41, thereformation.com

The ultimate dress to throw on before you run out the door.

13. Larsa Dress


Larsa Dress, $64, thereformation.com

This bag is also a need.

14. Lita Top


Lita Top, $23, thereformation.com

Off the shoulder plus millennial pink equals trendy.

15. Sheena Dress


Sheena Dress, $29, thereformation.com

A super cool night out look.

16. Gia Dress


Gia Dress, $59, thereformation.com

A beautiful color for autumn.

17. Kingpin Top


Kingpin Top, $67, thereformation.com

Vintage vibes.

18. Clyde Skirt


Clyde Skirt, $41, thereformation.com

Sexy and sophisticated.

19. Keegan Dress


Keegan Dress, $64, thereformation.com

With tights and a leather jacket, this can be transformed into a late-fall dress.

20. Odessa Dress


Odessa Dress, $124, thereformation.com

Cream is such a beautiful color.

21. Nori Dress


Nori Dress, $65, thereformation.com

These are just 21 out of hundreds of reasons to shop Reformation's sale. Hurry — it may not last for long.