SinfulColors has mastered the nail polish market with awesome, affordable, and on-trend nail lacquers. In addition to special effects topcoats, infinite color choices, and a formula that never succumbs to chips, the drugstore brand is now expanding into color cosmetics. SinfulColors makeup line, simply dubbed "SinfulColors Cosmetics," is on sale now at Amazon.
The debut collection's hues are iridescent and shade-shifting, featuring 18 items designed for the face and eyes. And the products are under $7. There's mascara in electric shades like blue and purple, all-over highlighter sticks, duo cream eyeshadows, brow products, and gel eyeliner.
In early 2018, SinfulColors is coming for your eyes, face, and lips, with 100 products that start at $3.99 in-stores. They products will roll out at select retailers, such as Walmart, CVS, and Rite-Aid. A full list of participating retailers is available on the SinfulColors' site.
Judging from the product images and the Instagram teaser videos, which are loaded with pigmented swatches, this cracking-with-color collection is nothing short of amazing.
Actor and singer Vanessa Hudgens will serve as the spokesperson of the collection, and the brand's "global color collaborator." That means you will see her in the ad campaigns, but she is also developing her own collections for SinfulColors. Hudgens' first collab will launch next year.
"I was already a fan of the SinfulColors nail color brand, so to become their global color collaborator, launching the first-ever SinfulColors Cosmetics collection, is an honor," Hudgens said in a press release.
She continued, "The products are so unexpected, and not like anything I have seen before. This is a collection I can't wait to share with my friends and fans."
The best thing about this suite of of products, other than the fact that it won't drain your bank account? It was the direct result of fan requests.
The brand told WWD that its customers were requesting makeup products so SinfulColors responded accordingly. See! Even a major makeup brand such as this is listening to your feedback and comments.
This news should encourage you to share your thoughts and feelings about beauty brands. After all, they are paying attention.
The packaging is simple and black, but you the colors inside the tubes are anything but basic AF. These eyeshadow duos are totally totable.
Yes, the above is actually a brow product, dubbed "Bold Brow Intense Effects."
These eyeliner colors are to die for. And they even come with coordinating mascara.
The company also commented on why it opted to work with Hudgens, saying, "Vanessa is the perfect global color collaborator for SinfulColors," said the brand's Siobhan McCarthy. "She's not afraid to express herself or take risks. She has a love of beauty and is amazingly creative."
This first product drop from SinfulColors Cosmetics isn't comprised safe or wearable neutrals. Instead, it's all about pops of unapologetic color. And that means you can experiment with eye-catching trends without making a major financial commitment. Now that's something to love from a trusted brand.