This CFDA x Planned Parenthood Campaign Is Great

by Rosie Narasaki

In an exciting new partnership, the Council of Fashion Designers of America (CFDA) has launched their newest initiative, the Fashion Stands with Planned Parenthood campaign. The collaboration comes in the form of an eye catching hot pink pin (a pin not too unlike the homemade "F*ck Paul Ryan" button sported by Lola Kirke and Jill Soloway) that's about to be everywhere.

In a press release published on the CFDA's website, Planned Parenthood President Cecile Richards said, "Planned Parenthood’s millions of supporters, including the CFDA, are mobilizing to protect access to reproductive health and rights for everyone, including the 2.5 million patients we serve, and we will continue to fight to ensure that all people can get the care they need."

This new campaign certainly represents an exciting new way to continue the fight: "Civic responsibility is an important CFDA pillar," explained CFDA President and CEO Steven Kolb, "Defunding Planned Parenthood will impact millions of Americans. We will raise awareness and support this fashion week and show that Fashion Stands with Planned Parenthood." The buttons, which come accompanied with an information card about how to support Planned Parenthood and their many initiatives, are being given out to many people participating in NYFW, from designers, to PR agencies, to style influencers.

Won't it be exciting to see all your favorite designers and influencers sporting the pins during NYFW? Designers are even being encouraged to wear and/or present them on the runway as a very visible public show of support. Oh, and they're sure to look pretty darn snazzy on the lapels of all those celebs sitting in the front row as well.

Over 40 designers have already pledged their support to the initiative, including "Diane von Furstenberg, Carolina Herrera, Cushnie et Ochs, Public School, Jonathan Simkhai, kate spade new york, Rosetta Getty, Proenza Schouler, Mara Hoffman, Narciso Rodriguez, Milly, Prabal Gurung, Tory Burch, and Zac Posen," according to the CFDA website.

The whole partnership is being spearheaded by CFDA board member Tracy Reese, who said in a powerful statement:

We know that so many people stand with Planned Parenthood — including designers and entertainers — because they and their loved ones have relied on Planned Parenthood for health care, including life-saving care like cancer screenings, birth control, STI testing and treatment and sex education ... Planned Parenthood is often the only option for this type of care in underserved communities. By creating a visually engaging and fashionable pin, we hope to create an organic social media movement promoting awareness and education.

So, where exactly can you nab one for yourself? Well, it unfortunately looks like the snazzy "Fashion Stands with Planned Parenthood" pins aren't available for purchase at the moment — but PP's own branded pins make just as big of a statement (and they're only a dollar apiece!).

Pretty exciting, no? Are you ready to start tweeting up a storm as you watch these new pins go down the runway? Just don't forget your #IStandWithPP hashtag!