This Cult American Makeup Brand Is Finally Coming To The UK & You'll Want Everything

Milk Makeup Instagram

Drunk Elephant, Glossier, Boscia: these are just a few of the great brands that have come over from the other side of the Atlantic. And now, another amazing brand is about to hit the UK: Milk Makeup. So when is Milk Makeup coming to the UK and where can we shop the collection?

Well, luckily we aren't going to have to wait much longer to get our hands on the U.S. brand as it's arriving on Cult Beauty on Jan. 28. And what's more, the brand is hosting a two-day pop up in Covent Garden if you prefer to shop IRL and or just want to get a true taste of what Milk is all about. The pop-up, which will be hosted alongside Cult Beauty, will be open on Jan. 26 and 27, and will be an "immersive space" featuring exclusive products. The first 100 people in are also in with the chance of walking away with some Milk goodies.

Not heard much about Milk makeup? The cool girl brand was born from Milk Studios in New York, which was first open in the late '90s. Milk describes itself as "the ultimate high-low beauty line," with the press release explaining further:

"High-concept meets low-maintenance for a dynamic range that is fuss-free and forward-thinking without compromising on payoff. Multi-use makeup and skincare staples fit perfectly in on-the-go, modern lifestyles."

So what's actually in the Milk Makeup line? The line spans makeup and skincare, and features an extensive selection of products. You may recognise the clear packaging and products in stick form the most, such as the highlighters and majority of the solid skincare sticks. Here's my pick of the must-have products.

Milk Makeup will be available to buy from Jan. 28 on