Brands come and go, but the ones that remained throughout the most crucial parts of growing up are the brands that fashionistas remember for years to come. Skechers is bringing back its cleated Roadies and ‘90s kids should be quaking at their comeback (offers sizes 5 through 11). Whip out the pop star all posters while you’re at it.
According to a press release from Skechers, the Roadies were the first sneaks to hit stores way back in 1994. Paying homage to where it all began, the brand is now offering Skechers fans the updated relaunch of the classic utility style sneaker boot.
The Roadies are only one third of the entire Skechers Heritage collection. The platform shoes are just the initial launch with two more planned to follow with the Skechers Cleats Retro and Skechers Heartbeats as they did in the early '90s.
The Skechers Roadies “True Roots” sneaker is available in four colors: red, white, navy, and black. Each pair is made with a woven canvas upper and a lace up style with a chunky white platform sole. The sneakers throw it back to ‘94 in the design even more with Skechers’ S logo from the original release.
Fans can already get their hands on the OG dad sneakers now, as there are select style available for purchase on the Skechers website. Fans will officially be able to try and buy the Roadeis in nationwide stores as they wil roll out in the summer. Plus, each pair retail for $60, so fans are getting something special in the trip down fashion’s memory lane.
“Building off the chunky sneaker trend dominated by our Skechers D’Lites collection, we felt it was the perfect time to bring back our first fashion sneakers that started it all—Roadies, Cleats Retro, and Heartbeats,” Skechers president Michael Greenberg said in the release.
“We’ve seen fashionistas gravitating towards ‘80s and ‘90s style. Reintroducing these three designs as part of this fresh Skechers Heritage revival collection is sure to create a new generation of fans for our most iconic Skechers styles.”
The groves in this shoe are what made these sneakers so outlandish in their prime, but also functional for everyday wear. Although the Roadies are where utility work boot meets tennis shoe, the overall style of them can be paired well with cropped pants or skater skirts and dresses with its 1 and 3/4 inch heel.
Roadies come with color contrasting stitch work throughout the sides and heels while offering feet comforting support with its Memory Foam cushion insole. Plus, they come with a padded collar and tongue for extra comfort.
According to Forbes, Skechers has become one of the leading footwear brands in the U.S. And a lot of the brand's glow-up has to do with the rise of the athleisure trend among millennial shoppers.
There will will always be people who want to dress like they're working out (but maybe aren't), and thankfully Skechers has made its way back into the hearts of '90s kids with a combination of nostalgia, athletic looks, and some super comfortable soles.