Make it new! Abercrombie & Fitch has revamped its jeans line for the first time in 15 years. That’s a big deal, since this once-behemoth mall retailer has weathered some reputation and PR storms due to a past executive's inexcusable and unacceptable comments about the brand. He basically said the brand needs to be exclusionary rather than inclusive when it came to sizing and who wears its clothes.
Refinery 29 points out A&F has retooled its denim collection as of today, Jul. 14, and that everything costs under $100. The new jeans are available online and in A&F stores. The you of the '00s is going to legit be stoked.
VP of design Aaron Levine told the publication that denim is "something that we want to be known so it was natural for us to focus on making it exceptional."
Are these new pieces exceptional? They look pretty darn good to me and I am a sucker for a jean legging aka "jegging."
Here's what's new — updated fabrics and shaping and sculpting capacity.
There is the low-rise Harper, which has multiple fits from ankle to jegging. There is also Simone, which is high-rise and comes in super skinny, ankle, and wide-leg crop shapes. Annie is vintage, fitted through the hip and cropped above the ankle, while Ames is a relaxed, worn-in, and boyfriend shape.
While Abercrombie isn't there yet in terms of inclusive sizing, the brand is making changes and there is more hope for the future.
Harper is such a chic cut and is probably my favorite of the new bunch.
Ames is a down and dirty boyfriend pair. I love the "I just found these bunched up in a corner and am still going to wear them" vibe.
Simone in the high rise cut is also sleek and chic. All told, this jeans revamp might find me drifting back into Abercrombie after having not shopped their in years. Step aside, '90s. Da '00s are back.