Loni Venti

Loni Venti is a freelance writer, editor, and creative director based in Brooklyn, NY. You can find her words in Bustle, Allure, Glamour, Elle, Harper’s Bazaar, and Teen Vogue — to name a few. Previously, she was the Creative Director at IPSY and the Senior Beauty Editor at Cosmopolitan. She has written about fashion, fitness, and relationships — but beauty will always have her heart.

Never without red lipstick and winged liner, Loni is passionate about retro aesthetic (not retro values), challenging conventional beauty standards, bi visibility, and all modes of self expression. When she’s not working, you can find her drinking really good coffee, searching for the best vintage shops, or hanging at the playground with her little boy, Leo. Once, she “lived” as her beauty idol Marilyn Monroe for a week, which amounted to drinking a lot of champagne, over 5M views on Facebook, and a whole new love and appreciation for the icon.

Real Talk

We Did Not Wake Up Like This

The cost of "natural beauty" can be considerable. Here's how to decide if it's a price worth paying.

By Loni Venti