Buying skincare is a bit of an art these days. Yes, the brands are brilliant, but sometimes sourcing those cult buys can be a challenge – even with the power of the internet. Why is why the news that Boots is adding some bonafide brilliant beauty brands to their repertoire is particularly thrilling.
Yes, the brand has been quietly adding new brands for a while – Rodial, Peace Out, Drunk Elephant, and StriVectin are all newcomers for the high street health and beauty retailer – but there’s new blends in town. Among them are Instagram skincare faves like Allies of Skin and PSA, as well as the long-standing facial must-haves from Emma Hardie.
Combine these new arrivals with the fact that Boots has also been busy adding to their makeup offerings in recent years – now stocking the likes of Nars, Fenty, Urban Decay, and Anastasia Beverley Hills – and you could argue that Boots is rivalling Space NK these days. (There, I said it!)
Here are the latest additions to the Boots’ skincare line-up to know about and buy now.