Frame Your World: Velenci Redefines Eyewear As Fashion

Fashion isn’t just about clothing - it’s about how you frame the world around you. At Velenci, eyewear isn’t merely a tool for better vision; it’s the ultimate fashion statement. Founded by Isac Sedaka and Rahul Jaggi, Velenci merges avant-garde design with cutting-edge fashion to create eyewear that’s easily accessible online.

For too long, glasses have been a needed, if unremarkable accessory. Certainly not fashion. Sedaka and Jaggi decided to change that and make eyewear an extension of self-expression.

“We saw that European-styled eyewear is a fashion statement,” Sedaka explains. “We wanted to bring that energy to the U.S. market, but with a modern, tech-driven twist.”

Velenci achieves this by blending classic elegance with bold, avant-garde aesthetics. Think frames inspired by Italian marble, the coasts of Amalfi, and Turkish artistry. Every pair turns heads while staying versatile enough for any occasion.

“We don’t do basic,” says Jaggi. “Velenci’s designs are bold, eye-catching, refined, and unlike anything seen before. Every detail - from the curvature of the frame to the finishes is meticulously thought out.”

Velenci’s frames are a celebration of individuality and a tribute to self-expression. Each frame takes its inspiration from places and things that inspired the Velenci team. These aren’t your average glasses; they’re wearable works of art.

The Ayr frame reimagines the iconic aviator shape with a subtle metal rim and a modern twist, balancing classic appeal with contemporary refinement. The D’Occhi frame, which means ‘of eyes’ in Italian, offers a vintage-inspired design enhanced with modern touches, blending nostalgia with elegance for a fresh take on classic eyewear. Together, these frames represent the perfect harmony of style, quality, and story.

Velenci’s frames are handcrafted using premium materials such as premium acetate and lightweight stainless steel, bringing comfort without sacrificing style. Each design goes through a rigorous multi-step process that can take months or even a year to perfect.

“Our frame designs aren’t mass-produced that we just stick our logo on,” Sedaka says. “We design everything from scratch so that no two designs look or feel the same. Our choices let originality and personality shine through.”

While Velenci’s designs reflect the artistry of European fashion, the brand represents the best of modern technology. As a direct-to-consumer brand, Velenci delivers a first-class digital experience from shopping through delivery. A part of their innovation is an augmented reality (AR) try-on feature, allowing customers to see how frames look on their faces in real-time.

“AR technology transforms shopping eyewear into an immersive experience,” says Jaggi. “That’s why we invested in technology, to make the experience seamless and fun. Customers can experiment with styles and colors, even customize their lens color, helping make the best choice for their unique style.”

Customization is another value of Velenci’s tech-driven approach. Most brands only offer 2-3 fixed options. Velenci encourages customers to use the AR to tailor their eyewear to suit their preferences, with a range of custom options.

“We’ve designed our customer experience from the ground up,”Sedaka explains. “Buying eyewear on velenci.com is a bespoke experience that makes each pair uniquely yours.”

The brand’s user experience extends beyond the digital realm. Velenci’s packaging, inspired by high-end jewelry boxes, adds a glamorous touch to the unboxing process.

Velenci isn’t just bringing high fashion to eyewear; it’s allowing people to express their unique selves.

“Eyewear should empower you,” says Jaggi. “It’s not just about seeing better; it’s about being seen in a way that feels true to you.”

Visit Velenci.com or follow the brand on social media here and here to explore the collection and experience eyewear that blends art and technology.

BDG Media newsroom and editorial staff were not involved in the creation of this content.