Style

How This Trendsetter Uses Tech To Connect With Her Community

by Monroe Steele
Trendsetter uses tech to connect with her community

For creators like NYC-based style-setter Gail Murray-Gonzalez, every detail matters when capturing looks — from how your phone takes selfies to realizing why you’re taking them in the first place. “Know the ‘what’ and the ‘why,’” says Murray-Gonzalez. “What exactly is the end goal, and why are you doing what you’re doing?” Murray-Gonzalez’s colorful style, for example, uplifts audiences just as much as the motivating messages she shares with each look. Bridging the gap between style and innovation, she uses Samsung’s Galaxy Z Flip4 to shoot all-new angles with its foldable design.

“I want to be able to connect to my audience.” –Gail Murray-Gonzalez

Connecting Through Fashion

“Though my goal is to share my daily looks through fashion [content], it’s important to share that human factor, as well,” says Murray-Gonzalez, who thoughtfully crafts captions that inspire followers to express themselves. “I care about positively affecting their lives, and if there’s any message that I can portray on any given day, it makes me feel that I’ve contributed to someone’s well-being.”

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