Introducing Hair Proud, I Am Proud's New Haircare Range

Beauty

TikTok’s Darling Skincare Brand Just Launched A Haircare Range

Plus, five other beauty launches to note this week.

Feb. 17, 2023

Hair Proud

We may receive a portion of sales if you purchase a product through a link in this article.

I Am Proud has already given us the skincare brand of dreams with Skin Proud and now they're here to shake up the industry with their affordable, high-performance hair care brand Hair Proud. With the “skinification” of hair care becoming more popular, Hair Proud serves up a collection of haircare with skin-inspired active ingredients to help prevent damage and repair hair from root to tip. Designed for every hair type, there’s four different offerings: Revive & Repair, Hydrate & Nourish, Smooth & Shine, and Everyday Care, each using bespoke blends of the brand’s patented mood-boosting fragrance technology to take your self-care routine to the next level.

If you have dry or dehydrated hair that's in need of a moisture boost then the Hydrate & Nourish range is for you. The hero product is definitely the Clean & Strong Pre-Cleanse Hair Mask. This pre-shampoo treatment uses a blend of biotin, amino acids complex, and kakadu plum to help condition and maintain your hair's natural protective layers. Squalane works alongside these nourishing ingredients to supplement your hair's natural oils and reduce the loss of hydration that comes from shampooing. And there’s the Super Hydrating Shampoo & Conditioner, priced at £6.95 each.

Revive & Repair is made for those with damaged or treated hair. It contains a shampoo, conditioner, and a leave-in scalp and hair moisturiser that will help bring back life to your strands. Included in the Everyday Care range is the All Inclusive 5-in-1 Protection Milk, the Mary Poppins of hairsprays, if you will, as it helps smooth and detangle your hair, whilst providing heat protection and intense shine. Last but not least is the Smooth & Shine range, which consists of the Glass Hair Heat-Activated Smoothing Shine Spray.

If you're thinking of transforming not only your hair routine but your entire beauty regimen, then read on for five other exciting new launches worth eyeing up.

Bustle product reviews and recommendations are written and conducted by writers and editors with expertise in their fields. Testers often have specific experience with the situation or product at hand, and/or their review or recommendation is provided in consultation with experts. You can learn more about our standards here.We may receive a portion of sales if you purchase a product through a link in this article.

Hair Proud All Inclusive 5-in-1 Protection Milk

I Am Proud

If you're looking for a miracle haircare product then look no further. First off, this hairspray will have your strands like a tropical haven thanks to its warm coconut milk and exotic botanical scent. Coconut, grape, and sunflower oil restores your hair's natural shine and makes your strands silky-soft. Protein complex featuring hydrolysed wheat protein and niacinamide work together to reduce the damaging effects of heat styling and also improves the texture of your hair. Mist the spray through towel-dried hair and comb through before styling.

Drunk Elephant Bouncy Brightfacial

Space NK

Give your skin a much-needed boost with this brightening leave-on mask. Salicylic acid and azelaic acid work together to reduce the appearance of hyperpigmentation and blemishes, while improving the texture and tone of your skin. A blend of plant oils, ceramides, niacinamide, tocotrienols, and fatty acids strengthens your skin's barrier. Use day or night for flawless skin.

Elf Cosmetics O Face Satin Lipstick In No Doubt

Elf Cosmetics

Long-lasting, rich and creamy, this satin-finish lipstick is a must-have in your makeup bag. A nourishing formula infused with marula oil, squalane, and jojoba esters, makes it a delight to apply. Simply swipe the lipstick across your lips for the most highly-pigmented, intense colour. Available in 20 shades to suit any of your moods.

Sleek Makeup In Your Tone 24 Hour Foundation

Boots

Slay all day with this true-to-skin, semi-matte finish foundation. Its medium buildable coverage covers scars and blurs skin imperfection so that applying skin filters to your photos becomes a thing of the past. Apply the foundation using a brush, sponge or even your fingers. It's available in 30 shades to suit a wide range of skin tones.

NEOM Limited Edition You’re The Best Scented Candle (1 Wick)

NEOM

Start your morning, afternoon or evening off right with this calming, limited edition candle. Ylang-ylang, frankincense, patchouli, cedarwood, clove and neroli combine to create a lush, intoxicating scent that eases your mind and soothes your soul. This candle is made from 100% natural wax and features one wick that gives it up to 35 hours burn time.

Arami Essentials Glow Oil Oud Of Eden

Arami Essentials

Locally produced in Nigeria, this 100% shea oil makes both your skin and hair feel super soft. Shea nut helps minimise the appearance of stretch marks, fine lines, wrinkles and scars, as well as smoothes psoriasis and eczema. It also works as a daily leave-in hair treatment by sealing moisture into your hair. The oil is infused with Moroccan rose and oud that will have your entire body smelling heavenly.