Prime Day

Amazon’s Best Deals On Fashion & Beauty

From cult favorite mascaras to flowy cardigans and more.

by BDG Commerce
Updated: 
Originally Published: 
We may receive a portion of sales if you purchase a product through a link in this article.

Amazon is the one-stop shop for all of your fashion and beauty needs — and right now, you can snatch up some of the site’s most popular products for a fraction of the cost. Here, our shopping editors have curated a list of the sale’s very best fashion and beauty deals, from best-selling apparel to viral makeup products and highly rated accessories. Grab these deals now before they sell out.

58% Off This Bali T-Shirt Bra

This Bali T-shirt bra is equally built for comfort and function, thanks to its convertible straps, breathable cups, supportive underwire, and U-shaped back to keep straps from slipping. The lightweight bra comes in 10 colors and a wide range of sizes. It’s earned more than 25,000 positive ratings on Amazon, and right now you can snag it for a serious discount.

45% Off This Belt Bag Offered In Great Colorways

On sale in multiple colors, this bag can be worn around the waist or as a crossbody. The strap is adjustable, while the interior is roomy enough to fit an iPhone 13 — and it has organizational pockets inside and a zipper compartment on the back.

35% Off This Turmeric Facial Scrub For Glowy Skin

This scrub is formulated with organic cinnamon, turmeric, raw manuka honey, and chamomile extract, to hydrate and exfoliate your skin. And while it works powerfully and quickly to get rid of dead skin, dirt, and oils, it's also safe for all skin types. This beauty staple is a fan favorite, with a 4.4-star average rating on Amazon after more than 2,500 Amazon reviews.

43% Off These Trendy Waterproof Slides

These waterproof sandals have two adjustable buckles on top to ensure the best fit. They're a great choice to wear poolside since they have small "drainage holes" in the soles to help any trapped water escape. That feature doesn't take away from the overall design and comfort level of these sandals, which come in 17 fun patterns and colors. Since they have a 1.57-inch heel, they can also subtly add a bit of height to your overall look.

35% Off This Cozy Half-Zip Sweater

Made from a combination of viscose and nylon, this ribbed half zip sweatshirt is super soft with a loose fit for all-day comfort. Wear it zipped up or more open — it’s up to you. Either way, it’ll look stylish. Choose from 17 various color options.

20% Off This Fan-Fave Concealer

This moisturizing concealer has a precise sponge on top that makes it super gentle to apply. Simply twist the easy-to-use top anytime you want to apply or layer on a bit more of this brightening formula. It also lasts for up to 12 hours and boasts 4.4 stars out of almost 188,000 reviews.

22% Off This Facial Ice Roller With Tons Of Skin Benefits

Stick this ice roller in the fridge for 15 minutes, then enjoy massaging your face with it. It's said to provide many benefits, including de-puffing the under-eye area, helping to relieve sore muscles, and minimizing redness. Plus, it just feels good.

67% Off This Wireless Playtex Bra

Available in a range of shades and sizes, this full-coverage wireless bra from Playtex will provide you comfort and support all day long. Made from nylon and spandex, it's designed with high sides and fuller cups to prevent any spillage. Plus, the wide straps and a smooth back help lift and support.

43% Off This 2-In-1 Hair Dryer & Styler

This best-selling hot air brush dries and styles your hair at the same time while reducing frizz and damage. A 2.4-inch ceramic titanium barrel helps the brush glide smoothly through strands, while four heat settings (low, medium, high, and cool) deliver customized styling options.

18% Off This Snail Mucin Serum

This hydrating serum from COSRX has earned more than 27,000 five-star reviews on Amazon and has gone viral many times over for its ability to hydrate and repair skin. Packaged in a convenient pump bottle, the rich formula features a hydrating combination of snail mucin and sodium hyaluronate. And now is your chance to stock up on this Korean skin care favorite for cheap.

30% Off This Popular Brightening Turmeric Scrub Set

Pamper your skin with this skin-brightening turmeric face scrub that comes with a cleverly designed heart-shaped applicator. The formula is enriched with skin-friendly ingredients including lemon extract, organic cinnamon, chamomile extract, and raw manuka honey. This face scrub will leave skin feeling soft without leaving any greasy residue behind, and it comes backed by nearly 1,500 glowing reviews.

44% Off This Volumizing L’Oreal Mascara

For full and glamorous-looking lashes, try the L'Oreal Paris Voluminous Makeup Lash Paradise Mascara. It has an impressive cult following with more than 75,000 five-star ratings and many reviewers often compare this popular drugstore pick to pricy higher-end mascaras. The best part? No flaking, smudging, or clumping here!

24% Off These 2nd-Gen Apple AirPods With A Lightning Charging Case

You can now snag these wildly popular Apple AirPods (plus the charging case) for under $100. The earbuds have over 500,000 glowing reviews on Amazon and for good reason. With over 24 hours of listening time, in-ear detection, automatic switching, and audio sharing between two sets of AirPods on Apple devices these innovative headphones redefined wireless audio.

26% Off This Ultra-Lightweight Hair Dryer That’s Perfect For Travel

This hair dryer weighs less than a pound, but it still has an 1875-watt motor and negative ion technology to dry hair fast and with less frizz. Each one comes with both a concentrator and a diffuser, and you can get it in three color options: black, blue, and gray.

55% Off This Cooling Neck Fan

Keep yourself cooler no matter the temps by slipping on this breezy neck fan. It has a rechargeable battery and lasts up to nine hours on a single charge, depending on the speed you like. The neckband is made with flexible silicone for comfort and ultimate adjustability. With nearly 10,000 reviews this fan earns a 4.3-star overall rating.

34% Off These Comfy Crocs That Are Cool Again

Crocs are back in a big way. This pair of classic unisex black Crocs is as comfy as it is practical. They're waterproof, have Crocs' classic ventilation so your feet don't overheat, and feel great even after a long day of work. It's no surprise this sensible (and cool) footwear has earned more than 500,000 Amazon reviews and an overall average rating of 4.8 stars.

52% Off This Set Of Satin Pillowcases Offered In So Many Colors

These smooth-as-silk satin pillowcases have racked up over 17,000 glowing reviews because they don't just feel good, they can actually benefit your skin and hair, too. Plus, they come in 23 colors and four sizes, so they should fit any room decor or pillow size.

42% Off This Wet Brush With 57,000 Ratings

This hair brush is a best-seller on Amazon with a 4.7-star rating after over 57,000 reviews. It's a total classic, with flexible bristles that detangle all hair types without causing damage. This brush is also available in over 20 colors to make combing your hair fun.

20% Off This Cult-Favorite Serum Reviewers Say Works Like Magic

This vitamin C serum is a certified hit, with over 12,000 five-star ratings from reviewers who say it’s “magic in a bottle” and that they can “feel the lifting and tightening after [it’s] applied”. Formulated with moisturizing hyaluronic acid and brightening vitamin C, this facial serum is made to give you glowing skin — and some reviewers report it even clears up acne scarring. “My scars are also gone after 2years of using and even if I have a new breakout that gives me a pigmentation this serum with get rid off it in less than two weeks,” one shopper wrote.

20% Off These Smoothing Gold Under Eye Patches

These under-eye patches look fun thanks to mica gold, but they work hard, too. They're infused with powerful skincare ingredients like collagen, castor oil, centella asiatica, and more. When combined, they work to decrease unwanted puffiness and brighten dark circles.32

37% Off This Flowy Cardigan That Comes In Tons Of Great Prints

This lightweight and airy chiffon cardigan is perfect to bring with you on vacation. With an open front, it's great to layer on top of tanks, tees, and even bathing suits for a little extra coverage. Over 34,000 reviewers gave it a five-star rating, with many noting that it always gets them compliments. Available in sizes up to 5X, this versatile piece comes in over 40 gorgeous patterns.

55% Off This Seamless Warner’s Bra

"Easy breezy" are the best words to describe this bra from Warner's — it's seamless, lightly lined for support, has smoothing side panels, and is made from a super-stretchy nylon blend. Over 4,800 reviewers have given it a five-star review, writing that it's the "most comfortable bra" and causes "no poking, no squeezing, no pinching."

20% Off The Apple AirPods Pro

If you've been waiting to spring for AirPods, now's the time to do it. The 2nd Generation version offers rich, vivid sound with active noise cancellation for next-level listening. Use them for music, phone calls, podcasts, and so much more.

21% Off This Best-Selling Trio Of Dermaplaning Razors

With nearly 182,000 Amazon reviews, this three-pack of face razors is a fan favorite beauty product. These razors painlessly remove peach fuzz or any unwanted facial hair with just one swipe. This best-selling pack boasts an incredible, 4.6-star average rating in part because the tool is so simple yet so effective. Snag them at a discount while the sale lasts.

33% Off This Cordless Water Flosser With 6 Tips & 4 Cleaning Modes

Supercharge your flossing routine with this highly rated cordless water flosser, which is gentle (but effective) on sensitive teeth and gums. It's equipped with four flossing modes — soft, normal, pulse, and a customized setting — and the large-capacity water tank is detachable for easy cleaning. This order comes with four flossing heads and a USB charger.

35% Off These High-Waisted Shapewear Shorts

Shapewear can be sneaky expensive, so keeping your eyes out for deals is a good way to get the most value. These best-selling shapewear shorts can help smooth lines under your clothes and make you feel more secure in your outfit, no matter the occasion. This pair comes in five colors, sizes small to 4X, and has a glowing 4-star average rating after 50,000 Amazon reviews.

44% Off This CeraVe Eye Repair Cream

This under-eye cream is such a classic because it has hyaluronic acid and ceramides for a moisturizing, brightening, and de-puffing skincare step. It has a precise applicator, so it's easy to sweep on this non-greasy eye cream. Plus, you can reach for it during your before-bed or before-makeup skincare routine.

42% Off This Gentle CeraVe Cleanser

This gentle cleanser is packed with skin-loving ingredients such as hyaluronic acid, niacinamide, and ceramides to hydrate and replenish your skin. It contains salicylic acid to help gently exfoliate, and it's both non-comedogenic and fragrance-free.

56% Off This 20-Inch Hardside Suitcase

Upgrading your luggage during a big sale is always a smart idea. And this 20-inch carry-on suitcase from Rockland is a great investment. It's expandable, has four spinner wheels, a retractable handle, and a durable (yet lightweight) ABS hardside exterior that holds up super well. It also comes in 13 different colors, and has a 4.5-star average rating on Amazon after 8,000 reviews.

18% Off This Apple Watch Series 8

Loaded with lifestyle features, the Apple Watch Series 8 does more than keep you connected. In addition to receiving calls, texts, and apps on its easy-to-read screen, it boasts advanced health tech including the ability to take an ECG and sense fluctuations in body temperature. Crack-resistant and swimproof, it can go everywhere you do.

40% Off This 50-Pack Of KN95 Masks

You can never have enough masks around. This value pack of 50 disposable KN95 masks makes it easy to have one around whenever you need it. The three-ply design won't irritate your skin, and feels lightweight despite offering great protection. It's a great deal any day, but while the sale lasts you can get it super discounted.

37% Off This Lip Balm Rich In Hydrating Collagen

It’s hard to beat a lip balm with three types of collagen, peptides, and plant stem cells as a way to add hydration and plumpness to your lips. The collagen helps fill in lip lines and smooth lips, serving also a healer of dry, cracked lips. “I’ve gotten lip filler in the past, and this collagen lip balm seems to work like, almost as well!” a reviewer shared. “My lips look so pretty and plump.”

37% Off This Magnetic Makeup Brush Holder

This cleverly designed travel makeup brush holder features a squeeze-to-open slot that has magnets to keep your brushes safely inside until you need them. It's nearly 8 inches long and can securely contain two to four brushes depending on their sizes. It can be soaped and rinsed clean and comes in 23 styles in the listing.

35% Off These Flyaway-Taming Sticks Made From Plant Extracts

Say goodbye to unwanted flyaways and hello to smooth, shiny hair with this two-pack of Samnyte hair wax sticks. Made with beeswax, avocado oil, castor oil, and vitamin E, this cult-favorite beauty buy won't just give you a sleek, slicked-back look, it'll also nourish and soften your locks without a greasy finish.

15% Off These High-Waisted Shorts That Come In Over 40 Colors

With over 40 colors to choose from, these high-waisted workout shorts are a comfy yet functional staple. They feature a loose fit with a stretchy layer of spandex underneath to keep you comfy. And, best of all, there’s a discrete zippered pocket so you have a place to stash your phone, keys, or cash.

25% Off This Cult-Favorite Electric Toothbrush

In the market for new denim shorts? This pair from Levi's is a number-one best-seller with over 14,000 reviews because it's well-made from 99% cotton. The iconic straight fit and signature button fly have buyers calling them the "best jean shorts [they] ever bought."

17% Off This Button-Down With An Oversized Fit

With its loose, oversized fit, this button-down shirt will look effortlessly cool no matter how you style it. It's made from a combination of cotton and polyester, so it's soft but will wash well. Choose from various solid color options, including classics like black or white, and vivid hues like royal blue or yellow.

41% Off This Breathable Tank Top Available In 45+ Colors & Prints

This soft and loose-fitting sleeveless tank top is the perfect summer top, and it's on super sale during Prime Day. Not only is this cotton and polyester blend breathable and lightweight, but it also comes in more than 45 different prints and styles to pair perfectly with your style. Snatch it up while the sale lasts.

68% Off This Best-Selling Ear & Nose Hair Trimmer

Trim straggler ear and nose hairs painlessly using this battery-operated trimmer. With high quality, dual-edge stainless steel blades it makes precise, smooth, and quick work of the job. Waterproof and washable, it works in the shower and is easy to clean.

35% Off This High-Waisted Underwear With 58,000+ 5-Star Reviews

Stocking up on basics like socks and underwear is a great way to take advantage of a sale like Prime Day. While the sale lasts, this four-pack of full-coverage (and high-waisted) cotton underwear is on sale for only a few dollars per pair. And while black is a classic color, this underwear also comes in a variety of multi-colored options.

42% Off This Cult-Favorite L’Oreal Mascara

With over 65,000 five-star reviews on Amazon, this L'Oreal Paris mascara is a fan favorite for one simple reason: It makes your lashes look five times thicker. Despite giving you a full look, it has a clump-proof formula that only gets better as you build.

25% Off Some Trendy Round Polarized Sunglasses

It's always handy to have a cool, cheap pair of sunglasses that look good with everything — and also won't make you too sad if you lose them. These affordable tortoise-patterned glasses have a plastic flame and polarized, tri-acetate cellulose lenses to reduce glare and eyestrain. In a classic round shape, these frames also come in other chic neutrals.

42% Off This Ionic Facial Steamer

This steamer is multi-functional — it can be used as a facial steamer to open up your pores for better product absorption, but also as a home humidifier. It even has a built-in chamber to warm up your towels for an at-home spa moment. The large water tank allows the device to run up to 30 minutes continuously. And it's nearly silent during use.

38% Off This 100% Pure Titanium Flat Iron

This best-selling flat iron boasts a 1-inch titanium plate with argan oil to make your hair smooth, straight, and silky in just a single pass. There are 11 temperature settings to pick from — ranging from 265 degrees Fahrenheit to 450 degrees Fahrenheit — and the device will automatically shut off should you forget to unplug it.

14% Off A Double-Layer Makeup Bag

Made from a premium faux leather material, this makeup bag is certainly chic. However, it's also quite functional since it features two zippered storage compartments; the top one has a large opening for easy access, while the bottom section features individual slots for makeup brushes. The makeup bag has a handle for easy carrying.

52% Off This 3-Pack Of Ribbed Tanks

Whether worn during workouts, while running errands, or dressed up for a night out, you'll love these ribbed tank tops. They're made from a soft, yet stretchy fabric for comfort. And the cropped length is on-trend. Choose from tons of set options featuring various colors.

24% Off This Hydrating Lip Treatment With A Subtle Tint

Made with kukui oil, shea butter, and grapeseed oil, this lip treatment can hydrate chapped and cracked lips in no time — Amazon reviewers confirm this, giving this pick a 4.5-star rating overall after 10,000 and growing reviews. Plus, it's even tinted to give your lips a bit of color. The formulation is cruelty- and paraben-free.

38% Off A 50-Pack Of Soft Facial Sponges

For this ultra-low price, you get 50 compressed facial sponges that are superior at removing makeup and other products from your skin — they provide gentle exfoliation as well. The sponges are made from natural cellulose, so they're totally biodegradable. Plus, they're reusable (and will typically last a few weeks).

20% Off This Popular Argan Oil Shampoo & Conditioner Set

This is a stellar price for a set that includes shampoo and conditioner. Both products feature argan oil as a key ingredient, which can make your strands smoother, shinier, and more hydrated. And they leave out sulfates and parabens. This pick is suitable for all hair types.

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