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Beauty

Selfless By Hyram Has Finally Launched In The UK

Plus, six more beauty launches to have on your radar this week.

by Rebecca Fearn

June 25, 2021

Selfless By Hyram

With a combined following of 10 million subscribers across TikTok and YouTube, influencer Hyram Yarbro has a major presence within the Gen Z and millennial skincare space. So it came as no surprise when the social media star announced the launch of his very own skincare line, which he created in collaboration with skincare giant The Inkey List.

Selfless By Hyram has already broken records despite only launching in the U.S. on June 1. A statement sent to Bustle UK confirms that two products within the range were selling on the Selfless website every second within the first hour of sales. Yes, you read that right: every single second.

The formulas themselves are inspired by Hyram’s go-to ingredients, including retinol, salicylic acid, centella, niacinamide, and sea kelp. All the individual products are under £30 and you can buy the entire kit – which consists of a cleanser, a moisturiser, and three serums – for £114, which will also include a matched donation to Thirst Project and the Rainforest Trust.

Read on to find out which product is from the range has caught my eye, along with six other exciting new beauty launches out this week.

Salicylic Acid & Sea Kelp Pore Clearing and Oil Control Serum

Selfless By Hyram

While there’s plenty to choose from in Hyram’s range, it’s this serum that’s got my attention thanks to its stellar ingredients list. With salicylic acid, succinic and niacinamide, this formula is ideal for oily complexions or those with clogged pores who need a little clarity. Sea Kelp also protects skin from pollution and keeps the skin barrier strong and healthy.

Peacci Nu Nudes Nail Polish - Woody

Peacći’s Nu Nudes range has now launched on ASOS, and offers a curated collection of twelve nude nail polishes with inclusive and diverse nude nail polish options. As well as a great shade range, the collection promises long-lasting formulas and ultra-pigmented colours for the perfect neutral look.

Herbal Essentials Photo Finish Face Veil Primer

Finding a good face primer under £15 can be tough, which is where Herbal Essentials’ first priming formula steps in. The new addition contains Hyaluronic Acid and Vitamin E, and works to visibly blur imperfections and smooth the skin with ease, meaning makeup goes on more easily and lasts longer.

Oil Shield UV Defense Sunscreen SPF 50

Beauty fans are spoilt for choice this summer when it comes to SPFs, and this one by Skinceuticals is one of the most exciting. It’s designed specifically for oily skin types thanks to its lightweight formula and matte finish. The formula (complete with an SPF 50) is also said to be great for use under makeup thanks to its blurring, priming effect. A solid choice for the warmer months, and worth the extra ££.

Along with Victoria Beckham Beauty’s newest launch, this is perhaps the most covetable bronzer out this season. Coming in four shades, it’s made with the same finely milled, soft-satin finish as the brand’s beloved blusher, and each features two colours for the perfect blend. Plus, the packaging is super dreamy.

Xtra Large Bombshell Volumizer

Colorwow’s new formula is said to be a game changer for fine, flat locks. The foamy product uses bamboo to add volume without weighing hair down. It promises to maintain hair’s hydration and condition, as it volumises without uses alcohol or salts, like most boosting products do. There’s also no crisp or hardness, instead simply smoothness and shine.

Curl Charisma Rice Amino + Avocado Hydrating & Defining Hair Mask

Made with 97% naturally derived ingredients, this rich mask aims to give the hair an effective ‘slip’ for more defined curls. It uses fatty acids within the avocado and shea butter to deeply nourish, making curls more manageable, softer, and more bouncy in turn.