This New Bra Fit App Makes Shopping From Home Unexpectedly Easy

Wacoal’s mybraFit™ app takes the guesswork out of bra shopping.

There may be more bra options now than ever before, but finding the right size, style, and fit has remained a headache — until now. Wacoal’s new AI-powered mybraFit™ app makes it easy to find the best bras for your size and shape. The patent-pending app analyzes your breast and body shape to ensure you get an accurate measurement. It’s completely secure, and your images are never saved.

The way we shop for bras needs a makeover.

And Wacoal is leading the charge. The bra industry has been using a measurement chart that was created almost a century ago — way before online shopping even existed! Clearly, it’s time for an upgrade.