This Luxe, Sustainable Swim And Resort Wear Brand Will Have You Dreaming Of Your Next Beach Getaway

Designed In London, This Swim and Resort Wear Brand Exudes ‘Main Character’ Energy

by Alexandra Miguel and BDG Commerce
Originally Published: 
We may receive a portion of sales if you purchase a product through a link in this article.

While it may be time to trade in cute sundresses for cozy cardigans, I firmly believe that summer is a mindset, not just a season. From embracing fruit-inspired beauty trends to firing up the Pinterest board for our next beach getaway, we’re determined to keep the good times rolling. And, if there’s one brand that perfectly embodies those chilled, ‘out of office’ vibes, it’s BAÍAH.

The newly launched swim and resort wear brand is making a splash with its stylish, sustainable pieces. Far from your run-of-the-mill bathers, the glamorous range features elevated one-pieces, bikinis and cover-ups that wouldn’t look out of place swanning around a Sicilian resort (à la The White Lotus).

Created in collaboration with London designers, an eco-conscious outlook is at the heart of everything BAÍAH does — from working with responsible European manufacturers to using sustainable, regenerated materials. Plus, one per cent of all sales proceeds are donated to The Planet Income Fund, an organisation that drives positive change for future generations.

This respect for Mother Nature can also be seen in the brand’s eye-catching debut collection, Sojourn, which comes in three colourways inspired by the earth: Tiger Leaf, Burnt Orange and Textured Black Rivulet Jacquard. Read on to see our pick of the best globe-trotting essentials from the range.

BAÍAH’s pieces are designed by women for women, and it shows. These flattering bottoms feature cleverly-placed, adjustable side straps that adapt to the contours of your body. The triangle-cut bikini top is equally comfortable and supportive, with removable cups to customise your fit. So, whether you’re hitting the beach or lazing by the pool after a big lunch, you’re guaranteed to feel like a goddess all day long.

Shop the Elba bikini top for £150, and the bikini bottoms for £100.

Nothing serves poolside elegance quite like a chic cover-up. Available in zebra print or tiger leaf patterns, you’ll feel every bit like you’re sipping martinis on the French Riviera (even if you’re actually just having beers in Brighton) in this piece. From the open back to the luxe Italian silk, it’s giving wanderlust.

Shop the Taillat dress for £350.

No travel wardrobe would be complete without a comfortable-yet-chic one-piece — and the Martinique is it. The soft-yet-stretchy fabric hugs every curve and moves effortlessly with your body. Plus, the asymmetric cut and sweeping back tie puts an unexpected twist on this classic silhouette, helping you to stand out for all the right reasons.

Shop the Martinique one-piece in burnt orange, black or tiger leaf for £350.

If you ask us, a black jumpsuit is like the LBD of resort wear. You can pair it with an oversized, floppy hat for a poolside Meredith Blake vibe, or add some heels when heading out for dinner. This piece from BAÍAH is not only super versatile, but oozes relaxed sophistication. With ruched cinching at the waist combined with sweeping draping, it’s designed to look amazing on all body types (so, you might want to hide this one from your travel buddy).

Shop the Joaquina Jumpsuit for £300 .

This article was originally published on