I Can't Stop Thinking About This Purse From Veronica Beard's First-Ever Handbag Line

A go-to for cool designs that can be worn season after season, Veronica Beard has been obsessed over by fashion-lovers ever since the brand first released its game-changing Dickey jackets, which allowed shoppers to effortlessly change up their look using zippered linings inside sharply tailored blazers. (I’ll take three, thank you.)

The ready-to-wear brand has since created a full lifestyle collection, including everything from tees, denim, and dresses, to shoes — and now, finally, Veronica Beard is debuting an inaugural line of handbags to accompany the bestselling separates for which it’s known. Made in collaboration with handbag partner Simone, the new line includes a range of bag sizes to fit every fast-paced lifestyle, from mini bags to totes. But it’s the flagship Goody Bag — a luxe, multitasking accessory, that immediately caught my eye.

Effortless Yet Elegant

Veronica Beard designed the Goody Bag with room to fit all your “goodies,” hence the name. It’s intended to be aesthetically evergreen and effortless, and that becomes immediately apparent when clocking the mixed media design, which features supple contrasting leather trim surrounding a textured cotton-blend canvas body. The bag tapers slightly at the top thanks to an adjustable leather strap threaded through gold-toned grommets, and is further complemented by gold-toned hardware. Offered in three versatile colorways, there’s bound to be one ideal for your everyday wardrobe.

Built To Go Everywhere

At once elevated and laid-back, the design translates ‘90s trends into a piece that feels thoroughly modern, and just as at home when paired with a tailored suit as with denim and your favorite tee. A slender, detachable leather strap allows you to wear the bag as a crossbody when you’re on the go — the strap is adjustable, so you can wear it as a shoulder bag, too — or you can carry the bag by its top handles if you’re heading to dinner.

All The Essentials

Measuring at 20 inches long, 8 inches wide, and 15 inches high, the Goody Bag is sized just right for everyday, with enough room for all your essentials without the bulk. The roomy main compartment can fit a 13-inch laptop, along with other daily must-haves like a water bottle or cardigan, and an inner zipper pocket allows you to keep smaller items like your phone, keys, and lip balm separate yet accessible. An outer pocket offers additional storage — and makes it easy to stash any last-minute necessities before you head out the door — while a magnetic tab closure keeps the contents secure. With so many options, it’s easy to envision all the places a Goody Bag can go; whether you plan to carry it as an everyday office bag, for running errands, or as a handy travel bag, don’t be surprised if you wind up using it for more than one purpose — which is precisely the point of its versatile design.

Shop The Latest

Once you’ve finished admiring the Goody Bag and its potential, be sure to admire the rest of the Veronica Beard handbags, as well: The entire line is crafted with the same covetable, modern aesthetic that speaks to contemporary luxury. And then, of course, peruse the rest of the site — along with separates and shoes, Veronica Beard has even got tabletop and lifestyle products crafted with its signature elevated yet laidback modern aesthetic you’ll want to bring everywhere you go.