VB has achieved so much since her '90s pop star days, but her roots – and Posh Spice alter ego – remain. So it makes sense that Victoria Beckham is launching a Spice Girls-inspired lipstick as an ode to her beginnings in showbiz.
The designer and beauty brand owner announced that she would be naming her next lipstick collection 'Posh,' with reference to her early career as a performer with the Spice Girls.
“I was given the name Posh in 1996 over lunch with Peter Loraine of Top of The Pops Magazine and the rest of the Spice Girls," VB wrote on Victoria Beckham Beauty's Instagram page. "I can’t say it would’ve been my first choice, but I ultimately grew into it on my own terms."
“I was young and shy, and being Posh helped me find my style and confidence, and my voice," she continued. "After the Spice Girls, I distanced myself from the nickname because it had unwavering momentum of its own. Posh forever changed the course of my life, opening the door for me to go after my dreams. This week, I celebrate Posh with the launch of Posh Lipstick."
She finished by saying: "Lipstick has always given me confidence when I needed it and extra spice when I already had it. Each shade is inspired by a specific memory, and whilst the moments may have been my own, the energy and emotion is shared by us all," before adding, "Posh is back."
No doubt Spice Girls fans will be chomping at the bit to get their hands on the upcoming launch, which was finally unveiled today, Oct 2. While it was previously thought that ‘Posh’ would be a single lipstick, it’s now been established it’s in fact a concept behind an entire new line of shades.
The new collection consists of nine colours, each sitting within a fairly neutral colour scheme, with a couple of pops of red and berry. Each is named after a specific memory of VB’s from her Posh Spice years; examples of which range from ‘Pixi,’ to ‘Pout,’ and ‘Pose.’
Victoria Beckham Beauty promises a luxe lipstick experience, given that the formulas are designed to be moisturising and contain ‘superfood ingredients’ that care for your lips. These include pomegranate jojoba complex, and coconut and avocado oils.
Speaking about the lipsticks after the collection was finally unveiled, Beckham said:
“I am excited to celebrate Posh with the launch of Posh Lipstick.It is deeply personal for me, because lipstick has always given me confidence when I needed it and extra spice when I already had it. Each shade is inspired by a specific memory, and whilst the moments may have been my own, the energy and emotion is shared by us all.”
“I just love the way a polished lip completes a look. A lipstick collection was on the agenda from day one and we’ve spent this time creating the perfect formula and shades. I knew that I wanted something with a soft, buttery texture that looks great with just one swipe. Posh is luxe on your lips, feels great in your palm and looks beautiful coming out of your handbag.”
You can sign up to be the first to know when the lipsticks go live for sale on Saturday, Oct. 3. Eeeeeep!