Hailey Bieber’s Skincare Line Finally Has A Launch Date
“Dewy, delicious skin is almost here,” Bieber wrote on Instagram.
Stop what you’re doing. The elusive model glow is soon to be within our reach. Yes, it is true. We finally have a launch date for Hailey Bieber’s debut beauty brand and it’s coming sooner than you think. Rumours of the brand started circulating back in the summer of 2021 when the model revealed she’d been working on a “business venture” during an appearance on Demi Lovato’s podcast, 4D with Demi Lovato. Now, Bieber is joining the list of celebrity names launching their own brands with a beauty and skincare range. But when exactly is Hailey Bieber’s skincare line Rhode launching in the UK? Or how can British shoppers get their hands on it?
First things first: the brand. The 25-year-old model reportedly filed a trademark for 'Rhode', her middle name, last year with a view to launching her own beauty brand. According to TMZ, the trademark covers “wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare”.
On Jun 9, Bieber took to Instagram to share the drop date for her eagerly anticipated debut skincare brand, alongside the latest shot from the Rhode’s campaign featuring herself with glowy skin. “dewy, delicious skin is almost here. see you in one week. june 15,” she wrote. The post is the first to be shared on the Rhode Instagram account, despite the account racking up 218,000 followers.
While the exact product line are yet to be revealed, here’s everything we know so far about Hailey Bieber’s skincare line, Rhode, launching in the UK.
Where Can You Buy Hailey Bieber’s Skincare Line Rhode In The UK?
While Bieber announced that Rhode would be launching on June 15, it’s not clear whether the skincare brand will be launching in UK stores. Celebrity lines like this tend to launch in the U.S. first, before often exclusively launching with a stockist in the UK, and then finally widening to the public. This piece will be updated as soon as we know more.
When Will Hailey Bieber’s Skincare Line Rhode Be Available In The UK?
In November 2021, Bieber took to her YouTube channel to host a question and answer session, it didn't take long for one fan to ask the question on everyone’s lips: “When are we getting Rhode?” The model smirked and pretended to move on from the question before revealing what fans have been waiting for.
“OK, I'm not going to be shady about it,” she answered. “Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited. That’s all I can say for now.”
As is the case with most of these celebrity brands, launches tend to happen in the U.S. first, before making the journey across the pond. Watch this space.
This article was originally published on February 2, 2022
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