7 Reasons Why This Unapologetic Beauty Brand’s New Skin-Care Is Not Like Any Other Launch

If you don’t know by now, when it comes to inclusive beauty, Juvia's Place has been on the forefront. The brand founded by Chichi Eburu after struggling to find complexion products suited for her deep skin tone is best known for its unapologetic approach to makeup. Curating bright palettes and blingy highlighters, the Black-owned company has solidified its presence in the beauty industry since launching the beloved makeup line in 2016. Not surprisingly, the brand known for its bold palettes and color range has since flourished, boasting millions of cult-followers.

With growth comes innovation, and Juvia's Place is ready to expand into skincare with its original mission still at the forefront: providing formulas that work for a diverse spectrum of skin types. Make no mistake, Juvia's Skin is just as statement-making as its sister brand, with its colorful, well-designed geometric-shaped serum bottles and ombre cleanser vessels that bring a touch of sunshine to each face wash. Keep reading to learn more about really sets apart the arguably most exciting skin-care launch of the year.

1. Each Formula Is Packed With Active Ingredients

Product formulations are vital to great skin-care, and Juvia's Skin doesn't disappoint. Ingredient heroes like niacinamide, vitamin C, peptides, hyaluronic acid, glycolic acid, and salicylic acid are at the helm of this new drop. With a serum formulated with 20% niacinamide to fade dark spots and minimize the appearance of pores. In tandem with a 25% vitamin C serum (made with at least two times more vitamin C than found in other brands) to fade discoloration and boost collagen production, you'd think Juvia's Skin would stop there. But they didn’t.

2. The Line Offers Three Unique Skin Treatments

The new line offers three treatments —The AHA / BHA / PHA Peel Pads, The 10% Glycolic Acid Toner, and The Vitamin C Treatment Wipes—with actives that exfoliate and address discoloration. Finding a skincare line with products that work together is one of the best ways to avoid skin irritation. Juvia's Skin has found a way to bring all of the buzzy ingredients proven to deliver results together with two cleansers (a balm and a gel), six serums, three treatments, and two moisturizers.

3. It’s formulated with a range of skin types in mind

Curating a skincare routine made just for your skin type is a tall order. However, Juvia's Skin has taken the guesswork out by laying out a skincare regimen for six different skin types. In addition, each product is clinically-tested by dermatologists who are experienced in focusing on melanin-rich skin. As you work your way through their website, you'll find a drop-down menu that takes you to each product that will best serve your skin concerns, whether that’s acne, discoloration, large pores, or more.

4. You Get High Quality At A Steal

Inclusivity doesn’t stop at product range, it also falls into different budgets. Not only do they break down ingredients for even the most novice skin-care consumer (more on that in the next point), everything is priced under $50. Meaning, you can get a targeted skin-care regimen without breaking the bank, which is refreshing especially considering many similar concentrated serums easily cost north of that range.

5. They Have An Ingredient Library

Speaking of making ingredient education more accessible, transparency is something we're all searching for in our products these days. Juvia's Skin is making it simple for those with sensitivities or general curiosity about what's going on their skin to manage the products that end up in their ever-growing skincare collection. Juvia's Skin has an ingredient library that is a click away. Here you can find a thorough definition of each ingredient with the product next to it.

6. Mature Skin Isn’t Forgotten

Caring for our skin serves as a preventative, anti-aging measure and an opportunity to nurture the body's largest organ. Juvia's Skin has given us the bedtime Afterglow Serum, formulated with 2% of bakuchiol (nature's retinol), hyaluronic acid and skin-loving oils that minimize the appearance of fine lines and wrinkles. In addition, there is a plumping, hydrating moisturizer made with peptides and ceramides, each of which hydrate, plump, and keep the skin barrier protected.

7. Have Sensitive Skin? They Have Fragrance-Free Options

For sensitive skin types, fragrance can send skin into a sensitized spiral. However, if you’re looking for a few new products made with delicate skin in mind, Juvia’s Skin has a wealth of options. For starters, the brand’s Let's Melt It Off Gel Cleanser has zero fragrance and gentle ingredients like aloe, vitamin E, and glycerin. As for serums, The Hyaluronic Glow Serum, The Glow C Elixir, The Squalane Glow Oil, and The Afterglow Serum all suit this skin type (all of which are fragrance-free).