Presented by e.l.f. Cosmetics

We’re Giving These 10 Iconic Beauty Products The Yearbook Superlatives They Deserve

By Shyema Azam

Every now and then a beauty product comes along that performs so well, it becomes not only memorable but downright iconic — superlative, you might even say. The e.l.f. Cosmetics lineup includes such storied legends that have impressed loyal fans with their seamless coverage, buttery consistency, and flawless application. We consider these 10 icons the best in class. So much so, in fact, that we’ve awarded them spots in our beauty yearbook. Check out the products that have befriended our makeup bags now and for the long haul with their shining personalities...err...qualities.


Oh, aren’t you coy? The e.l.f. Cosmetics Primer-Infused Blush has a highly pigmented matte finish for a seriously flirty flush. Here, makeup artist Tiffany Patton used Always Fiery on the apples of the cheeks then buffed it out and up to the temples (a lifting technique she swears by). “Blush is really having a moment right now, so what better time to just go for it?” she says.


The soft bristles on the Flawless Face Brush ensure an even application every time. Use it with powders, blush, or bronzers — this one does it all with such little effort. We always knew it would do big things.


Need a concealer that plays as hard as you do? The 16 HR Camo Concealer works overtime for full, rich coverage that blends seamlessly to a matte finish. A little goes a long way — just dab the doe-foot applicator where needed and blend with your fingertips or sponge. Patton also suggests using a shade deeper than your skin tone to contour under the cheekbones and along the jawline.


e.l.f.’s Lip Lacquer speaks for itself with high shine that’s still comfortable to wear. “The gloss is very viscous but doesn’t move, which makes it really stand out,” says Patton. The buttery formula can be worn on its own for a classic finish or layered over lipstick for a bold statement.


The Flawless Finish Foundation earned its title by always cooperating, being super easy to work with, and doing everything it’s supposed to so we can go about our day. Lightweight and oil-free, it blends like a true favorite should, evening out skin with a semi-matte finish.


The Poreless Putty Primer is always invited to the makeup party because it makes everything SO much better. The balmy consistency glides on smoothly and grips makeup to keep it in place all day. Infused with squalane, the formula also holds onto moisture, so skin looks poreless and even.


We can always count on the H2O Proof Eyeliner Pen to help us get creative. Let your inner artiste loose with the intense, jet black color and precise felt tip, so you can create all the lines, swirls, or wings your heart desires.


She’s so extra, and that’s why she’s crowned queen. To get wattage worthy of the superlative, Patton strategically layered the Metallic Flare Highlighter in 24K Gold in a C-shape on the model’s cheekbones. An extra bright tip: mattifying your T-zone to make your highlight really pop.


The Mineral-Infused Face Primer gets along with literally everyone. Prone to oil? It’s got you covered. Worried about makeup settling into fine lines? Not with this BFF. A little on the dry side? It can smooth it all out. Apply to clean skin before makeup, and see how nicely the primer plays with other products.


Dullness and dryness are no match for the ray of sunshine that is Hello Hydration! Face Cream. It keeps our skin feeling soft and looking bright without ever getting greasy. That’s enough to make our day!

This post is sponsored by e.l.f. Cosmetics.

Photography: Lauren Perlstein; Makeup: Tiffany Patton; Hair: Akihisa Yamaguchi; Wardrobe Styling: Seppe Tirabassi; Nails: Madeline Poole; Art Direction: Diana Weisman and Emma Muro/BDG; Production: Nancy Valev, Danica Butkovich/BDG; Branded Beauty Leads: Lexi Novak, Irma Elezovic, and Shyema Azam/BDG.