Alexander Wang DoSomething Ad Campaign Celebrates His 10 Year Anniversary With 48 Celebs
What do Kim Kardashian, Kate Moss, and The Weeknd all have in common? They all starring in Alexander Wang's 10 year anniversary ad campaign, which features a special collection of 10 archival pieces that, according to PopSugar, were voted back into production by his social media followers.
Along with the popular pieces, the brand is producing two t-shirts and a hoodie to benefit DoSomething.org. Supporting youth and social change, the t-shirt was modeled by 48 celebrities for the recent campaign. Everyone from Behati Prinsloo to A$AP Rocky got together to support the cause.
"We felt like, let's do a campaign and bring together people that we really respect or who have been a big part of our brand, who helped support us, who've given us support, been supporting us all these years," Wang told Yahoo Style.
The results couldn't have been better. I guess there's a reason why Wang is considered one of the most successful designers of his generation. No one combines marketing with killer design skills as brilliantly. This campaign is awesome because each star's image stays true to their persona.
Kardashian, for example, stands in a fierce post while rocking the t-shirt over a body-hugging skirt, while Cara Delevingne opted for a nude shot, holding the DoSomething tee in her teeth.
The campaign demonstrates Wang's ability to show off his wares while allowing his models to maintain their own personality. Also, it's really fun to look at!
1. Kim Kardashian
Leave it to Kardashian to make a black t-shirt look sexy as ever.
2. Joan Smalls
I can totally see Smalls walking down the runway in that hoodie.
3. The Weeknd
Known for his laid-back meets upscale style, the singer rocks that hoodie with ease.
4. Cara Delevingne
She doesn't even have to wear it and it looks fabulous on her.
5. Kristen Wiig
I think it's safe to say that I've never seen Wiig look quite this edgy.
6. A$AP Rocky
A unique way to wear a t-shirt, but personal style is different for everyone.
7. Behati Prinsloo
This model is making a sweatshirt and jeans looks awfully stylish.
8. Taraji P. Henson
9. Kate Moss
No one does it quite like Moss.
Looking fabulous for a good cause, the pop-rock group nailed their group picture.
Images: Alexander Wang