Rihanna Is A Perfect Puma Spokeswoman

by Melodi Erdogan

If there ever was a match made in heaven, it would be Rihanna and Puma. The singer nails athleisure on the regular, so it makes sense that Puma would have her repping its new IgniteXT shoe as a part of the #NoMatterWhat campaign. In addition to being named creative director and global brand ambassador of the brand, Rihanna also features in a new promotional training video for Puma.

The video is a cool montage of different black and white images flashing across Rihanna's skin. She's rocking a sports bra and leggings, a ball cap, and jewelry, but looks just as gorgeous as she does on the red carpet. Rihanna also delivers a voice-over explaining why she trains, saying things like "To have the strength to cross oceans, and realize my dreams on the other side." The video is definitely cool and inspiring, and I love that her song "BBHMM" plays in the background. Very fitting, don't you think?

There's been quite a lot of hype about Rihanna's pieces for Puma, and for good reason. There's no celebrity who does athleisure quite like Rihanna, and she seems to have a knack for setting trends, amplifying them, and just having an overall cool style. So in that way, it doesn't surprise me that people are excited about everything Rihanna x Puma.

The IgniteXT is a training shoe with extra features to give the wearer maximum comfort, stability, and support while working out. It comes in plenty of colors and cool designs. The shoe is also fronted by Olympic runner Usain Bolt, so she's in good company.

So in an effort to celebrate Rihanna's latest work with Puma, and envy her amazing style and taste, here are nine times she absolutely killed it in athleisure garb. If there's one person who can make Puma creeper sneakers look like the most stylish footwear since Louboutins hit the scene, it's RiRi.

1. Airport


What better place to dress down in camo pants and an oversize T-shirt than the airport? Notice that huge tote bag on her as well, and, of course, the Puma sneakers. Don't ask me how she does it, I know nothing.

2. Puma Gear

Just check out how effortlessly she wears that visor. I think if I wore a visor everyone would avoid talking to me that day.

3. On Stage

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Rihanna has a knack for making super casual pieces look cool. Even what seems to be a pair of space pants. Sigh.

4. Casual

A Puma sweater and a whole lot of jewelry. If it works for Rihanna, it's got to be a trend, right?

5. Out-And-About

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A crop top and mom jeans doesn't necessarily sound like an outfit for a CFDA-approved Fashion Icon, but alas, she kills it.

6. Athletic

I don't think I've actually ever seen anyone able to pull of soccer socks like that.

7. Adidas Event

Finally, let's admire Rihanna's ability to wear a beautiful ivory jumpsuit with a pair of her Puma creeper sneakers.

And that, my friends, is a lesson in athleisure.