Kylie Jenner Launches New Website That Looks A Lot Like Her Other Sisters' Sites
Just in case you didn't hear the shrieks coming from the Kardashian-Jenner fangirls across the globe: Kylie Jenner launched her website. Not only that, but big sister Kim Kardashian West launched her website on the very same day — oh, and so did Kendall and Khloe. Four new Kardashian-Jenner website launches in the middle of New York Fashion Week? No big deal.
The sisters definitely know how to make a splash and their launch date isn't all they have in common — Kylie's site is pretty much the exact same as Kim's. Along with the the fact that they both require a $2.99/month subscription to access premium content — like video makeup tutorials and messages from the famous reality stars — the layouts are practically identical. All of the sites' home pages feature blocked images, an identical navigation menu, and page layout. When comparing just Kim and Kylie's sites side-by-side, the only difference is the stylized aesthetic of each sister, with Kim's being more refined and elegant and Kylie's being a little more bright and bold.
Each site also comes with its own corresponding app, which promises even more ways to be connected to your favorite Kardashian-Jenner.
Kylie's site, heavy on the aqua and bold print
Kim's site in sophisticated monochrome.
While the layout is the same and the sisters — whose selfies, outfits, and makeup looks are damn near legendary at this point — obviously both cover beauty and fashion, they've made sure to infuse a little of each of their personalities into the content as well. Kim's site has more sections and is definitely more packed with lists of her favorite things, has a page that allows fans to ask her questions, the most adorable pics of Nori, and features letters to fans "from her desk."
Kylie's site is divided into three sections, one of which is a plug for her app's "Radio" feature and the other two being "Looks" and "Lyfe."
It seems like Kim is going for more lifestyle content, while Kylie's pretty much sticking to fashion — even most of her "Lyfe" content is focused on behind the scenes of shoots. Well, that and her proving the secret to Kylie's bumped up cleavage is just a seriously padded Victoria's Secret Bombshell bra.
I'd be lying if I said I wasn't totally obsessed with the Kardashian-Jenner's business acumen and strategy to launch their fashion and lifestyle sites during what is arguably the biggest fashion week of the year. Let's see if people are as obsessed with visiting — and subscribing to — their sites.
Images: The Kylie Jenner; Kim Kardashian West