Beyoncé's Winning Christmas, Album Promotion in Her Trip to WalMart
Beyoncé's self-titled new album/the biggest music surprise of the year will not be sold in Target stores. So what does Beyoncé do to remind major corporations the benefits of orbiting in the Beyuniverse? Why, go to a store that IS selling the album —WalMart — and buy a copy of Beyoncé for herself before handing out over $37,000 worth of gift cards. It's a Merry Beyoncé Christmas, everyone! Queen/King/Eternal Life Bringer/Universal Deity/Pop Star Beyoncé stopped by a WalMart in Tewksbury, Massachussetts Friday night to purchase her own album and spread the yuletide cheer. And like any good public figure, Beyonceé made sure to bring goodies for all the unsuspecting boys and girls of Tweksbury, which added up to 750 gift cards totaling $37,500 (which means everybody got a $50 gift card) — certainly not pocket change.
Though it's probably only a slice of what her record label would've spent on promotional and marketing materials for Beyoncé if she'd released it the traditional way — only this does far more good for her on the image front (while also doing some good for the people who were probably really excited and grateful for those cards). Beyoncé is promoting her album like a politician runs for reelection — and it's sort of brilliant.
I mean, just look at these photos that she posted to Facebook: who run the world, indeed, y'all.