Entertainment

Fake Eyelashes Have A Real Chance On 'Shark Tank'

by Laura Rosenfeld

We've seen entrepreneurs walk into the Shark Tank with a wide variety of beauty-related businesses in the hopes that the Sharks will want to bite. Last season alone we saw entrepreneurs pitch a spray-on sunscreen booth, a multicolored lipstick line, and a facial hair grooming kit, among many others. Friday night's episode will see Mikki Bey Eyelash Extentions head into the Shark Tank to try and catch the eye of these hard-to-please millionaire investors.

The company's namesake Mikki Bey may have been lucky to appear on the second episode of Shark Tank Season 7. That's because this episode will feature the only two female Sharks, Barbara Corcoran and Lori Greiner, and it's not often they get to swim in the Tank at the same time. Seeing as how Bey's company looks to be mainly targeting women, having a couple of Sharks who are actually in that demographic and may have even used a similar product before could be very helpful.

But don't count out those male Sharks either. As you can see in the image above, it looks like Mark Cuban will try out Bey's eyelash extensions for himself. With Robert Herjavec and Kevin O'Leary also sitting in the Tank this episode, both of whom are also well-groomed Sharks in their own right, Bey may not have to try too hard to get these potential investors to open their eyes and see the light.

Let's just hope she says the right things once she has the Sharks' attention. If she sticks with these essential facts about the company, she could do quite all right for herself.

Forget Falsies

Miles Willis/Getty Images Entertainment/Getty Images

If you're sick and tired of gluing your eye shut when applying false eyelashes, you may want to seek professional help like that of Mikki Bey Eyelash Extensions, a company that helps lengthen your lashes by giving them extensions, similar to what you would do with your hair (more on this soon). They can typically last for two to six weeks. Admit it. The revived popularity of The Muppets has totally made you want to look like Janice anyway.

The Application Process Is As Meticulous As You'd Think

If applying eyelash extensions sounds easy, you should probably sign up for Shark Tank tomorrow or use that brain of yours to start finding a cure for cancer or something, because I don't think I've ever heard of a process that sounds more painstakingly difficult. According to this 2012 SELF article, eyelash extensions are dipped into a medical-grade adhesive and then applied to each individual lash of yours. One. At. A. Time. It sounds like whoever's applying them would have to have some pretty awesome eyeball extensions, aka eyeglasses, in order to get the job done.

They're Not Cheap

Since we've already established how difficult it sounds to apply eyelash extensions, it should come as no surprise that getting these on your peepers is going to cost you a pretty penny. A 90-minute full-set session will cost you $200 for synthetic lashes and $350 if they're made out of mink. If you just need a refill, that 60-minute session is a bit cheaper at $85 for synthetic and $150 for mink extensions. All of these prices vary if Bey is actually the one to give you your extensions, and since she's the woman with her name on the company, it's likely that those prices will move in an upward trajectory. If you live in the Culver City, California area, you can book an appointment at Bey's studio over on her website, which also sells eyelash extension refills at various pricey price points.

Bey Is About More Than Beauty

With her name in the title of the company, Bey has to be pretty important, right? Indeed, she is, and in many different areas, too. For starters, Bey is a licensed esthetician, and she made a name for herself as a celebrity makeup artist, according to the bio on her website. Before all of that, Bey was a news producer for CBS in San Francisco, a passion she didn't totally give up, formerly writing a weekly beauty column for MadameNoire. Now with more than 10 years in the beauty industry, Bey is not only showing that she's a boss by appearing on Shark Tank, but she is also currently enrolled in the Executive MBA Program at Pepperdine University. However, if Bey is actually able to pull off putting eyelash extensions on Cuban, that will surely be her greatest achievement yet.

Bey Will Extend Her Knowledge To You

Does hearing about all of this give you wide-eyed enthusiasm? Well, you're in luck, because you can learn all about eyelash extensions from the master herself. Bey will be jetting off on the "World Lash Tour" starting this November, and she'll be bringing her eyelash extension education to cities all over the country and even the world. The two-day class will include instruction on theory, shadowing the instructor, and hands-on practice. Bey will also teach students about the business of beauty, including instruction on marketing, advertising, and branding. You can also sign up for a class through Bey's website, because every smart businesswoman knows doing anything over the phone is so 2000-and-late.

We'll See Her Again On TV Soon

The above photo Bey posted on Instagram a few weeks ago was supposedly taken after "a shoot with a major TV show airing in January." We'll have to keep our eyes peeled for what this shoot was for during the next few months, but right now, the only TV show premiering in January that immediately comes to mind is Downton Abbey. I highly doubt the Dowager would be in need of some eyelash extensions, but we all know she would no doubt rock them if she ever did.

Image: Michael Desmond/ABC